# Hemp-Enhanced Oat Lattes LaDiDa's Canned Drinks are Inspired by Sunrise, Midday & Sunset By Laura McQuarrie | Published 2020-04-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/oat-lattes References: [thedieline](https://thedieline.com/blog/2020/4/6/ladida-is-a-soothing-oat-milk-latte-with-full-spectrum-hemp-extract) & [drinkladida](https://drinkladida.com/) LaDiDa enriches oat milk lattes with soothing full-spectrum hemp extract for the purpose of providing a ritual to help people make the transition from the day to the night. The canned drinks are meant to give people the chance to indulge in a moment to decompress, unwind and relax as they ease their way into or out of a busy day. The [ready-to-drink oat lattes](https://www.trendhunter.com/trends/readytodrink-oat-lattes) are available in varieties like Morning Momentum, which includes natural caffeine from matcha, [Midday](https://www.trendhunter.com/trends/sos-daily-rescue) Meditation with turmeric and Calming Close, which helps the mind and body unwind with lavender and honey. All of the drinks are vegan-friendly, organic and gluten-free, offering purposeful ways for adults to incorporate 15mg of full-spectrum hemp extract into their daily lives by referencing three specific points of the day. Image Credit: LaDiDa ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 44% | Activity: 47% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Ritual-based Beverages:** The trend of incorporating specific ingredients into beverages to create a ritualistic experience that helps people transition through different times of the day. - **Functional Canned Drinks:** The trend of ready-to-drink beverages with specific functional benefits, such as relaxation and stress relief. - **Hemp-infused Products:** The trend of infusing hemp extract into various consumer products for its potential health and wellness benefits. ### Industries Being Reshaped - **Beverage Industry:** Opportunity for beverage companies to create innovative, purposeful drinks that cater to specific consumer needs for different times of the day. - **Wellness Industry:** Opportunity for wellness brands to explore the potential of hemp-infused products for relaxation and stress relief. - **Alternative Ingredients Industry:** Opportunity for companies in the alternative ingredients sector to create innovative and functional products using hemp extract. ## Related on Trend Hunter - [Stress-Reducing Oat Lattes](https://www.trendhunter.com/trends/superfood-lattes.md) - [Hemp-Infused Hydrating Beverages](https://www.trendhunter.com/trends/cannade.md) - [Nutritious Canned Lattes](https://www.trendhunter.com/trends/canned-latte.md) - [Relaxation-Supporting Hemp Drinks](https://www.trendhunter.com/trends/rhythm-relax.md) - [Botanical Bedtime Lattes](https://www.trendhunter.com/trends/sleeptime-superlatte.md) - [Beneficial Lifestyle Cannabis Drinks](https://www.trendhunter.com/trends/wana-beverages.md) - [Plant-Based Multi-Serve Lattes](https://www.trendhunter.com/trends/multi-serve-lattes.md) - [Sparkling Hemp Beverages](https://www.trendhunter.com/trends/calexo.md) - [Spiked Non-Dairy Lattes](https://www.trendhunter.com/trends/spiked-oat-milk-latte.md)