# Maple Oat Lattes The Maple Spice Cold Brew Oat Latte is a New Non-Dairy Option at Peet's Coffee By Laura McQuarrie | Published 2020-09-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/oat-latte References: [prnewswire](https://www.prnewswire.com/news-releases/peets-coffee-celebrates-autumn-with-a-new-take-on-seasonal-favorites-301120232.html) & [peets](http://www.peets.com/fall) Peet's Coffee is introducing a few new beverages for the fall, including a new plant-based dairy option with the Maple Spice Cold Brew Oat Latte. The seasonal handcrafted beverage is full of autumnal flavors and a creamy oat milk base that offers a unique way to enjoy the smooth Baridi Blend Cold Brew. The Maple Spice Cold Brew Oat Latte taps into the popularity of oat milk as a favorite new alternative milk, along with classic warming fall flavors. The fall 2020 beverage lineup from Peet's Coffee also includes returning favorites like the hand-pulled Pumpkin Latte and Maple Latte. There are also two new classic beverages with a twist that are being introduced for the Members Only Menu that are packed with comforting pumpkin flavors. Image Credit: Peet's Coffee ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 9% | Activity: 37% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Dairy:** The growing popularity of plant-based milk alternatives presents disruptive innovation opportunities for businesses to create new and diverse dairy products. - **Seasonal Flavors:** Businesses can capitalize on the trend of seasonal flavors by creating unique and innovative products that cater to consumers' changing preferences throughout the year. - **Members Only Menu:** The introduction of exclusive menu items for members presents an opportunity for businesses to create a sense of exclusivity and loyalty among customers. ### Sectors Adopting This - **Coffee:** The coffee industry can explore and develop new beverage options using plant-based dairy alternatives and seasonal flavors to cater to changing consumer preferences. - **Dairy:** The dairy industry can embrace the trend of plant-based dairy alternatives and invest in research and development to create innovative and appealing products for consumers. - **Hospitality:** Businesses in the hospitality industry can leverage the concept of a members-only menu to enhance customer experience and build a loyal customer base. ## Related on Trend Hunter - [Fiery Fall Mocha Drinks](https://www.trendhunter.com/trends/fiery-mocha.md) - [Artisan Autumnal Coffee Ranges](https://www.trendhunter.com/trends/peets-fall-menu.md) - [Nutty Oat-Flavored Fall Lattes](https://www.trendhunter.com/trends/pecan-crunch-oatmilk-latte.md) - [Dairy-Free Layered Lattes](https://www.trendhunter.com/trends/layered-lattes.md) - [Autumnal Maple Lattes](https://www.trendhunter.com/trends/maple-bar-latte.md) - [Golden Cold Brew Coffees](https://www.trendhunter.com/trends/golden-cold-brew-oat-latte.md) - [Fall Cafe Beverage Collections](https://www.trendhunter.com/trends/pecan-oatmilk-cortado.md) - [Plant-Based Lavender Lattes](https://www.trendhunter.com/trends/lavender-vanilla-almond-latte.md) - [Seasonal Pumpkin Chai Lattes](https://www.trendhunter.com/trends/pumpkin-chai-cream-iced-latte.md)