# Oat-Infused Hemp Milks The Good Hemp Oat & Hemp Milk is Being Launched in January 2021 By Michael Hemsworth | Published 2020-11-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/oat-hemp-milk References: [talkingretail](https://www.talkingretail.com/products-news/chilled/good-hemp-enters-independent-sector-with-new-plant-based-milk-launch-26-11-2020/) & [goodhemp](https://www.goodhemp.com) The [Good Hemp Oat](https://www.trendhunter.com/trends/pea-based-milk) & Hemp Milk is a new upcoming milk alternative for consumers who are looking for a way to enhance their daily lifestyle with a touch of non-dairy goodness. The plant-based milk product is a blend of both [oat and hemp milks](https://www.trendhunter.com/trends/aors-new-hemp-seed-oil), which makes it a high-quality option that is not only dairy-free but also nut-free for those who have allergies. The product is also rich in omega 3s to help support overall health needs amongst consumers looking for a way to boost their intake of beneficial nutrients. Good Hemp Managing Director Dave Shaw spoke on the new Good Hemp Oat & Hemp Milk saying, "Oat milk is the fastest growing [dairy alternative](https://www.trendhunter.com/trends/organic-valley-oat-beverages), but consumers are now looking for more. Oats work perfectly with hemp from a flavor perspective, so we see this as a great opportunity to bring the health and environmental benefits of hemp to the widest possible audience.” ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 30% | Activity: 29% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Plant-based Milk Blends:** Opportunity for companies to explore the combination of different non-dairy milks to create unique and nutritious alternatives for health-conscious consumers. - **Allergen-free Milk Options:** There is a growing demand for dairy-free and nut-free milk alternatives, creating an opportunity for brands to diversify their product lines. - **Omega 3 Rich Foods:** There is an increasing consumer interest in incorporating omega 3 fatty acids into their diets, providing potential for companies to offer products rich in this nutrient. ### Industries Being Reshaped - **Plant-based Food Industry:** The plant-based food industry is expected to continue expanding as more consumers adopt a meat-free and dairy-free diet, opening up opportunities for innovative milk alternatives and blends. - **Food Allergy Industry:** As more people develop food allergies, there is a growing demand for new and innovative allergen-free products, especially in the dairy industry. - **Supplement Industry:** There is a growing market for omega 3 supplements and fortified foods, presenting an opportunity for businesses to incorporate this nutrient into their products. ## Related on Trend Hunter - [Hemp Milk Concentrates](https://www.trendhunter.com/trends/hemp-milk-concentrate.md) - [Festive Oat Milk Drinks](https://www.trendhunter.com/trends/hot-cocoa-oatmilk.md) - [Pea Protein-Infused Oat Milks](https://www.trendhunter.com/trends/oatmilk-protein.md) - [Reformulated Oat Milks](https://www.trendhunter.com/trends/unsweetened-oat-milk.md) - [Versatile Oat Beverages](https://www.trendhunter.com/trends/versatile-oat-beverages.md) - [Vegan-Friendly Milk Beverages](https://www.trendhunter.com/trends/veganfriendly-milk-beverage.md) - [Fortified Calcium-Packed Oat Milks](https://www.trendhunter.com/trends/plenish-enriched-oat-mlk.md) - [Fine-Tuned Oat Milk Beverages](https://www.trendhunter.com/trends/oat-milk-varieties.md) - [Hybrid Almond Oat Drinks](https://www.trendhunter.com/trends/almond-breeze-original-almond-oat-blend.md)