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# Gluten-Free Oat Flour Cookies
Thinsters' Homestyle Cookies are Made with a Base of Oat Flour

By Laura McQuarrie | Published 2020-03-10 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/oat-flour-cookies
References: [nosh](https://www.nosh.com/news/2020/gallery-whats-new-in-sweets#pic-8) & [thinsters](https://thinsters.com/)

Thinsters' Homestyle [gluten-free cookie](https://www.trendhunter.com/trends/glutenfree-mini-cookies) line revisits iconic recipes with simple ingredients and introduces oat flour cookies that boast a smooth and nutty base. The cookies made with oat flour include varieties like thin and crispy chocolate chip cookies and delicate and buttery pecan shortbread cookies, which have the potential to appeal to those who are conscious about avoiding gluten out of either necessity or curiosity.

The oat flour cookies are among some of the products that are helping to bring [free-from foods](https://www.trendhunter.com/trends/vafels-stroopwafels) into the mainstream, as a wide variety of consumers are conscious about certain ingredients. As ever, Thinsters is passionate about creating cookies that are free from artificial flavors, colors and preservatives, GMO ingredients, corn syrup and hydrogenated oil.

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 41% | Activity: 67% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Gluten-free Products:** Creating more gluten-free products can cater to the growing demand from consumers conscious about avoiding gluten.
- **Free-from Foods:** The popularity of free-from foods is increasing as more consumers are becoming conscious about certain ingredients and looking for healthier alternatives.
- **Clean Label Movement:** The clean label movement, which emphasizes the use of simple and natural ingredients, is driving the development of products like Thinsters' oat flour cookies.

### Industries Being Reshaped

- **Food Manufacturing:** Food manufacturers can capitalize on the trend of gluten-free products by incorporating alternative flours like oat flour into their offerings.
- **Snack Industry:** The snack industry can benefit from the rise of free-from foods by developing and promoting clean label, gluten-free snacks like Thinsters' homestyle oat flour cookies.
- **Health and Wellness:** The health and wellness industry can seize the opportunity to provide consumers with more options for gluten-free and clean label products, such as Thinsters' gluten-free oat flour cookies.

## Related on Trend Hunter

- [Nutrient-Dense Baking Flours](https://www.trendhunter.com/trends/gluten-free-oat-flour.md)
- [Seed Flour Cookies](https://www.trendhunter.com/trends/seed-flour-cookies.md)
- [Reduced Sugar Toffee Biscuits](https://www.trendhunter.com/trends/nairns-toffee-flavour-oaties.md)
- [Gluten-Free Iconic Cookies](https://www.trendhunter.com/trends/golden-sandwich-cookies.md)
- [Certified Gluten-Free Cookies](https://www.trendhunter.com/trends/chips-ahoy-gluten-free.md)
- [Crisp Thin Cookies](https://www.trendhunter.com/trends/thin-cookies-nyc.md)
- [Whole Oat Baking Ingredients](https://www.trendhunter.com/trends/the-quaker-oat-flour.md)
- [Soft-Baked Free-From Cookies](https://www.trendhunter.com/trends/dark-chocolate-chip-cookies.md)
- [100% Whole Grain Cookies](https://www.trendhunter.com/trends/thin-and-crispy-cookies.md)
