# Minimal Ingredient Oat Cups RXBAR is Introducing RX Oats as Simple, Protein-Packed On-the-Go Meals By Laura McQuarrie | Published 2019-03-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/oat-cups References: [bakingbusiness](https://www.bakingbusiness.com/articles/48115-rx-branching-beyond-bars-into-oats) & [rxbar](https://www.rxbar.com/rx-oats) In the same way that RXBAR makes its whole food protein bars with simple, all-natural ingredients, it will be introducing oat cups with the same philosophy. Just like the way RXBAR products are packaged with wrappers that clearly spell out the few ingredients that go into the making of each product, the all-new RX Oats adopt the same style and even some of the same ingredients. Egg whites are commonly used as a source of natural protein in RXBARs and the RX Oats combine egg white protein with almonds, dates and oats for a quick, easy and nourishing portable breakfast. These grab-and-go oatmeal cups are set to be introduced to consumers in three flavors: Apple Cinnamon, Chocolate and Maple. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 56% | Activity: 74% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Simple Ingredient Breakfasts:** There is a trend towards creating breakfast options with minimal, natural ingredients for a healthier start to the day. - **Transparent Packaging:** The use of packaging that clearly lists ingredients is gaining popularity as consumers seek greater transparency in the products they consume. - **Portable Meal Solutions:** Convenient and portable meal options are in high demand, providing an opportunity for innovation in the on-the-go food market. ### Sectors Adopting This - **Health Food Industry:** The health food industry can capitalize on the trend of minimal ingredient breakfasts by creating and marketing products that prioritize simplicity and naturalness. - **Packaging Industry:** The packaging industry has an opportunity to develop innovative packaging solutions that clearly communicate ingredients and nutritional information to cater to the demand for transparency. - **Convenience Food Industry:** As consumers seek convenient meal options, the convenience food industry can develop portable, nutritious breakfast solutions that meet the needs of busy individuals. ## Related on Trend Hunter - [Protein-Packed Morning Meal Bars](https://www.trendhunter.com/trends/rxbar-am.md) - [Protein-Rich Granola Lines](https://www.trendhunter.com/trends/rxbar-granola.md) - [No-Frills Energy Bars](https://www.trendhunter.com/trends/chocolate-cinnamon-brownie.md) - [High-Protein Low-Ingredient Snack Bars](https://www.trendhunter.com/trends/rxbar-high-protein.md) - [Nostalgic Protein-Rich Oatmeals](https://www.trendhunter.com/trends/protein-oatmeal.md) - [Rolled Oat Protein Bars](https://www.trendhunter.com/trends/oat-based-protein-bar.md) - [Dessert-Flavored Breakfast Bars](https://www.trendhunter.com/trends/rxbar-am-peanut-butter-dark-chocolate.md) - [Energizing Protein-Rich Snack Bites](https://www.trendhunter.com/trends/rxbar-protein-energy-bites.md) - [Plant Protein Oatmeal Cups](https://www.trendhunter.com/trends/protein-oatmeal-cups.md)