# Crispy Oat Crackers Bob's Red Mill Created Gluten-Free, Plant-Based Crackers with Whole Grain Oats By Laura McQuarrie | Published 2021-05-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/oat-crackers References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/18481-bobs-red-mill-steps-into-the-snack-aisle) [Bob's Red Mill](https://www.trendhunter.com/trends/overnight-protein-oats) is venturing into a new grocery store aisle with its Oat Crackers made from whole grain oats, almonds, flaxseeds, brown rice and quinoa. The thin and crispy crackers are plant-based, Non-GMO Project verified and certified gluten-free, making them appealing to a wide range of snackers, especially with oat-based products on the rise. The square Oat Crackers can be found in varieties like classic, rosemary, sesame and jalapeno, and they give fans of the brand a new way to enjoy the brand's beloved oats. As Dennis Vaughn, chief executive officer of [Bob’s Red Mill](https://www.trendhunter.com/trends/vanilla-shake-homestyle-granola), describes: “Gluten-free snacks can have a reputation for being bland or boring, but our oat crackers rival the classic wheat-based crackers we all grew up eating, so they’re a great option for anyone, whether you’re following a specialty diet or not.” ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 34% | Activity: 69% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Gluten-free Snacking:** Opportunity for innovative gluten-free snack products made with plant-based ingredients. - **Oat-based Products:** Innovative new ways to create snacks and other products using oats as a primary ingredient. - **Non-gmo Verification:** Opportunity for food producers to attract health-conscious consumers with verified Non-GMO products. ### Sectors Adopting This - **Food Production:** In the food production industry, there is an opportunity to create plant-based and gluten-free snacks using whole grain oats and other healthy ingredients. - **Health and Wellness:** The health and wellness industry can capitalize on the trend towards gluten-free and plant-based snacking by promoting innovative new products to support healthy living. - **Retail:** Retailers can offer a wider range of Non-GMO, plant-based, and gluten-free snack products to appeal to changing consumer preferences and increase sales. ## Related on Trend Hunter - [Herbaceous Buckwheat Crackers](https://www.trendhunter.com/trends/buckwheat-crackers.md) - [Small-Batch Gluten-Free Crackers](https://www.trendhunter.com/trends/once-again-graham-crackers.md) - [Free-From Cracker Thins](https://www.trendhunter.com/trends/free-from-cracker.md) - [Gluten-Free Plant-Based Crackers](https://www.trendhunter.com/trends/glutenfree-cracker.md) - [Crunchy Multi-Seed Crackers](https://www.trendhunter.com/trends/organic-seedy-crackers.md) - [Free-From Protein-Rich Crackers](https://www.trendhunter.com/trends/every-body-eat-crispbread-crackers.md) - [Flavor-Forward Gluten-Free Crackers](https://www.trendhunter.com/trends/miltons-gluten-free-crackers.md) - [Gluten-Free Oat Chips](https://www.trendhunter.com/trends/nairn.md) - [Gluten-Free Snack Crackers](https://www.trendhunter.com/trends/cheezit-gluten-free.md)