# Oat-Based Chocolate Bars Trader Joe's New Oat Chocolate Bars are Made with Ground Oats By Katherine Pendrill | Published 2022-03-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/oat-chocolate-bars References: [traderjoes](https://www.traderjoes.com/home/products/pdp/oat-chocolate-bars-071552)  If you're looking for more ways to add oats to your diet, look no further than Trader Joe's new Oat Chocolate Bars. While Trader Joe's already offers plenty of oat-infused products, its new Oat Chocolate Bars are perhaps its most innovative yet. The new Oat Chocolate Bars are made by a bean-to-bar supplier in Colombia from a combination of 40% cocoa mass, ground oats, and rice syrup. The unique combination of ground oats and rice syrup creates a creamy oat milk-like substance that gives the bars that luscious milk chocolate texture (without the dairy). In fact, the new Oat Chocolate Bars are completely vegan-friendly and are free of dairy, soy, and gluten. With three individually wrapped bars in every box, there's enough of the new Trader Joe's Chocolate Bars to share. Image Credit: Trader Joe's ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 54% | Activity: 85% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Oat-based Products:** The use of ground oats in food products, like oat chocolate bars, presents an opportunity for companies to cater to consumers seeking healthier and sustainable food alternatives. - **Alternative Milk Chocolate:** Creating vegan-friendly milk chocolate alternatives, such as oat milk-based chocolate bars, is a disruptive innovation opportunity for companies aiming to address the growing demand for plant-based products. - **Single-serve Snacks:** Manufacturing single-serve snack products, such as the individually wrapped oat chocolate bars by Trader Joe's, presents an opportunity for companies to appeal to consumers seeking convenience and portion control. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can take advantage of using oat-based ingredients in products to capture the growing demand for healthier and plant-based food options. - **Confectionery:** The confectionery industry can innovate new chocolate bar recipes, like the oat chocolate bars by Trader Joe's, to create dairy-free and vegan-friendly options for consumers with dietary restrictions. - **Snack Food:** The snack food industry can address the needs of consumers looking for convenient and portion-controlled snacks, such as the individually wrapped oat chocolate bars by Trader Joe's, by creating similar single-serve products. ## Related on Trend Hunter - [Crispy Rice Chocolate Bars](https://www.trendhunter.com/trends/oat-chocolate-bars-with-crispy-rice-cocoa-nibs.md) - [Vegan Chocolate Oat Beverages](https://www.trendhunter.com/trends/nondairy-chocolate-oat.md) - [Flavorful Baked Oatmeal Bars](https://www.trendhunter.com/trends/organic-iced-oatmeal-baked-whole-grain-bar.md) - [Organic Chocolate Chip Bars](https://www.trendhunter.com/trends/organic-chocolate-chip.md) - [Low-Calorie Oat Milk Chocolates](https://www.trendhunter.com/trends/oat-chocolate-bar.md) - [Salted Chocolate Oatmeals](https://www.trendhunter.com/trends/cocoa-sea-salt-instant-oatmeal.md) - [Decadent Oat Milk Chocolates](https://www.trendhunter.com/trends/oat-milk-chocolate-bar.md) - [Oat-Based Milk Chocolate Bars](https://www.trendhunter.com/trends/oat-based-milk-chocolate.md) - [Dairy-Free Ice Cream Sandwiches](https://www.trendhunter.com/trends/oat-nondairy-frozen-dessert-sandwiches.md)