# Low-Calorie Oat Milk Chocolates GATSBY Chocolate's Oat Chocolate Bars are the First of Their Kind By Laura McQuarrie | Published 2022-10-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/oat-chocolate-bar References: [nosh](https://www.nosh.com/food-wire/2022/gatsby-launches-first-vegan-and-low-calorie-oat-milk-chocolate-bars/) & [gatsbychocolate](https://www.gatsbychocolate.com/products/oat-milk-crunch-bar)  Oat chocolate bars are becoming more and more popular as consumers search for rich and creamy [dairy-free indulgences](https://www.trendhunter.com/trends/ombar-blonde) and the newest ones from [GATSBY Chocolate](https://www.trendhunter.com/trends/lowestcalorie-chocolate-bar) are standouts. This new line of chocolate bars is mare entirely from oat milk, which makes it not just the first but the only low-calorie oat milk chocolate collection on the market. Doug Bouton, Founder & CEO of Gatsby Chocolate, said “no other low-calorie oat milk chocolate exists so we’re pumped to create the first one that has all of the melt-in-your-mouth decadence that you want and none of the guilt that you get from every other chocolate." The vegan Oat Milk Crunch and Oat Milk Salted Almond options boast just 60 to 70 calories and three grams of sugar per serving, providing all of the richness of chocolate without the dairy, excess calories or guilt. While the Oat Milk Crunch variety is studded with crisped rice, the Oat Milk Salted Almond flavor includes bites of salty, savory almonds. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 68% | Activity: 74% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Low-calorie Oat Milk Chocolate:** Innovation opportunity for companies to create more low-calorie, dairy-free chocolate options using alternative milk products. - **Vegan Indulgences:** Opportunity to develop more vegan chocolate options as demand from consumers increases. - **Healthy Snacking:** Growing trend of consumers looking for healthier snack options as seen in the popularity of low-calorie oat milk chocolates. ### Industries Being Reshaped - **Food and Beverage:** Innovation opportunity for dairy-free milk and chocolate companies to create new product lines to cater to the growing demand for vegan and healthy indulgences. - **Health and Wellness:** Opportunity to market low-calorie oat milk chocolates as a healthier snacking alternative in the health and wellness industry. - **Plant-based Products:** Growing demand for plant-based products creates opportunities for innovators to create new, healthy and sustainable plant-based products like oat milk chocolates. ## Related on Trend Hunter - [Decadent Oat Milk Chocolates](https://www.trendhunter.com/trends/oat-milk-chocolate-bar.md) - [Textural Oat Milk Chocolates](https://www.trendhunter.com/trends/7th-heaven-chocolates.md) - [Low-Calorie Chocolate Bars](https://www.trendhunter.com/trends/lowestcalorie-chocolate-bar.md) - [Oat-Based Milk Chocolate Bars](https://www.trendhunter.com/trends/oat-based-milk-chocolate.md) - [Low-Sugar Chocolate Bars](https://www.trendhunter.com/trends/oobli-milk-chocolate-bars.md) - [Vegan Convenience Store Chocolates](https://www.trendhunter.com/trends/ombar-oat-mlk-bars.md) - [Low-Sugar Vegan Chocolates](https://www.trendhunter.com/trends/low-sugar-vegan-chocolates.md) - [Oat-Based Chocolate Bars](https://www.trendhunter.com/trends/oat-chocolate-bars.md) - [Alt Milk Chocolate Bark Snacks](https://www.trendhunter.com/trends/oat-milk-chocolate-snack.md)