# Beautifying Oat Beverages Oatly's Oat Chai is a Milk Alternative with Nourishing Ingredients By Jana Pijak | Published 2017-11-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/oat-chai References: [oatly](http://www.oatly.com/products/international/chai-oat-drink/) Oatley is a natural beverage brand specializing in [grain-based milk alternatives](https://www.trendhunter.com/trends/organic-valley-oat-beverages) like this [oat chai blend](https://www.trendhunter.com/trends/iced-chai-latte). In addition to featuring organic oats, this beverage is infused with nourishing ingredients like cinnamon, cardemom, cloves, and ginger, along with natural agave sweeteners. The low-fat alternative to traditional milk does not act as a [source of calcium](https://www.trendhunter.com/trends/plenish-enriched-oat-mlk) -- something Oatly is hoping to perfect in the near future -- but is a rich source of iron, and vitamins like B12, D2, and folic acid. This ready-to-drink beverage is ideal for those with a lactose intolerance, those looking to cut their daily calorie intake, or those seeking to infuse their diet with more nutrients without compromising great taste in the process. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 37% | Activity: 12% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Grain-based Milk Alternatives:** Opportunity for disruptive innovation in creating new and unique milk alternatives made from grains. - **Infused Beverages:** Disruptive innovation opportunity to infuse beverages with nourishing ingredients for added health benefits. - **Natural Sweeteners:** Opportunity to innovate by using natural sweeteners as an alternative to artificial ones in beverages. ### Where This Applies - **Food and Beverage:** Opportunity for disruptive innovation in the food and beverage industry by creating unique and healthier beverage alternatives. - **Nutritional Supplements:** Disruptive innovation opportunity to create nutritional supplements in the form of infused beverages for added health benefits. - **Alternative Sweeteners:** Opportunity for disruptive innovation in the sweeteners industry by developing natural sweeteners for use in beverages. ## Related on Trend Hunter - [Oat Milk Chai Blends](https://www.trendhunter.com/trends/oat-milk-chai.md) - [Versatile Oat Beverages](https://www.trendhunter.com/trends/versatile-oat-beverages.md) - [Extra-Creamy Oat-Based Beverages](https://www.trendhunter.com/trends/oatly-bio-barista.md) - [Hybrid Oat Milks](https://www.trendhunter.com/trends/lactantia-milk-n-oats.md) - [Dairy-Free Chai Almond Lattes](https://www.trendhunter.com/trends/chai-almond-latte.md) - [Festive Oat Milk Drinks](https://www.trendhunter.com/trends/hot-cocoa-oatmilk.md) - [Ready-to-Pour Oat Matcha Lattes](https://www.trendhunter.com/trends/matcha-latte-oat-drink.md) - [Australian Oat Alt Milks](https://www.trendhunter.com/trends/country-delight-oat-beverage.md) - [Barista-Friendly Milk Alternatives](https://www.trendhunter.com/trends/oatbased-milk.md)