# Organic Chia-Oat Cereals General Mills' Cascadian Farm Vanilla Chia Crunch By Laura McQuarrie | Published 2017-12-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/oat-cereals References: [foodbusinessnews.net](http://www.foodbusinessnews.net/Resources/Slideshow/2017/12/New-in-the-cereal-aisle/11.aspx?TipID=10) & [cascadianfarm](https://www.cascadianfarm.com/products/cereals/cereal/vanilla-chia-crunch) The General Mills [Cascadian](https://www.trendhunter.com/trends/mini-fruitfuls-cereal) Farm Vanilla Chia Crunch cereal introduces a certified organic blend of [oat, rice and chia flakes](https://www.trendhunter.com/trends/little-crispies-by-seven-sundays), plus [honey granola clusters](https://www.trendhunter.com/trends/natures-garden-clusters). The organic cereal boasts no GMO ingredients, artificial flavors or colors, appealing to the health-conscious consumer who is looking for an intelligent way to fuel up for the day. As General mills calls out on the cereal box packaging for the product, chia seeds are baked into the flakes, making for an excellent source of omegas and fiber. To help consumers connect with the natural feel of the product, the packaging for Cascadian Farm Vanilla Chia Crunch reminds consumers of the location of the American farm in Skagit Valley, Washington, which has been in operation since the 70s. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 4% | Activity: 10% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Organic Cereal:** Organic cereal is a growing trend for health conscious consumers, who are seeking intelligent ways to fuel up for the day - **Non-gmo Products:** The trend towards non-GMO products for health and wellness is a growing opportunity for companies to innovate and create better options for customers - **Packaging Transparency:** With packaging incorporating details like the location of a farm, companies can create a more intimate connection with their consumers and foster trust ### Industries Being Reshaped - **Cereal Industry:** The cereal industry can look to the trend of creating organic cereals and non-GMO products to meet the growing demand for healthier breakfast options - **Health Food Industry:** The health food industry can capitalize on the growing trend of creating organic, non-GMO products to offer customers healthier and more transparent options - **Packaging Industry:** The packaging industry can leverage the trend of packaging transparency to help brands connect with consumers and communicate their values and product information effectively ## Related on Trend Hunter - [Fruity Whole Grain Cereals](https://www.trendhunter.com/trends/mini-fruitfuls-cereal.md) - [Fiber-Rich Snack Bar Cereals](https://www.trendhunter.com/trends/nature-valley-cereal.md) - [Regenerative Grain Cereals](https://www.trendhunter.com/trends/cascadian-farm-cereals.md) - [Nutrient-Packed Veggie Cereals](https://www.trendhunter.com/trends/cheerios-veggie-blends.md) - [Multi-Grain Cereal Granolas](https://www.trendhunter.com/trends/cheerios-granola.md) - [Hidden Superfood Cereals](https://www.trendhunter.com/trends/maple-waffle-crisp-cereal-by-kashi.md) - [Chia Milk Beverages](https://www.trendhunter.com/trends/seeds-of-wellness-chia-milk.md) - [Ancient Grain Oats](https://www.trendhunter.com/trends/gluten-free-organic-rolled-oats.md) - [Nutritious School-Targeted Cereals](https://www.trendhunter.com/trends/natures-path-envirokidz-cereal.md)