# Mood-Balancing Snack Bars The Tattooed Chef Oat Butter Bars Come in Four Flavors By Michael Hemsworth | Published 2023-01-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/oat-butter-bars References: [snackandbakery](https://www.snackandbakery.com/articles/108130-tattooed-chef-enters-refrigerated-aisle-with-launch-of-oat-butter-bars) & [tattooedchef](https://tattooedchef.com/)  The [Tattooed Chef Oat Butter](https://www.trendhunter.com/trends/tattooed-chef) Bars are a series of plant-based snack products perfect for consumers in need of a quick yet delicious and nutritious option for enjoying out of the house. The snack bars come in four flavor options including Brownie, Peanut, Chocolate Chip and Graham, which are all formulated with 12 to 14-grams of plant-based pea protein. The snacks contain no added sugar, gluten or soy and are crafted with reishi, holy basil, ashwaganda and vitamin D3 to give them the perfect profile for improving mood and performance. The Tattooed Chef Oat Butter Bars are available now for purchase at a suggested price point of $2.99, and can be found at Lowes Foods, Harris Teeter, [Central Market](https://www.trendhunter.com/trends/meld) and [Nugget Markets](https://www.trendhunter.com/trends/martinellis-1868-hard-cider). ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 50% | Activity: 65% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Snacks:** Opportunity for food and grocery companies to cater to health-conscious consumers with a growing demand for plant-based options. - **Mood-boosting Foods:** Opportunity for food and nutrition companies to develop products that improve performance and mental well-being, featuring non-traditional ingredients like reishi, holy basil, and ashwaganda. - **Quick & Nutritious Snacks:** Opportunity for food companies in creating quick yet nutritious snack options that are perfect for consumers on the go. ### Where This Applies - **Food Manufacturing:** Opportunity for food manufacturers to develop and market snack bars with non-traditional ingredients that cater to health and wellness trends and appeal to a broad audience of consumers. - **Grocery Stores:** Opportunity for grocery stores to offer a wider variety of plant-based snack options that appeal to health-conscious consumers, particularly within the snack bar category. - **Fitness & Nutrition:** Opportunity for companies that focus on fitness and nutrition to create snack options that cater to consumers' active lifestyles and improve overall performance and mood. ## Related on Trend Hunter - [Mood-Boosting Adaptogen Bars](https://www.trendhunter.com/trends/tattooed-chef.md) - [Nutrition-Minded Cookie Snack Bars](https://www.trendhunter.com/trends/aloha-oatmeal-chocolate-chip-bar.md) - [Gut-Supporting Snack Bars](https://www.trendhunter.com/trends/biome-bars.md) - [Unbaked Four-Ingredient Snack Bars](https://www.trendhunter.com/trends/eattoheal-real-food-bars.md) - [Peanut Butter-Packed Snack Bars](https://www.trendhunter.com/trends/stuffed-oat-bars.md) - [Keto-Friendly Plant-Based Snack Bars](https://www.trendhunter.com/trends/atlas-bar.md) - [Plant-Based Double-Chocolate Snack Bars](https://www.trendhunter.com/trends/buttermlk-double-choccy-snack-bar.md) - [Grab-and-Go Nut Butter Bars](https://www.trendhunter.com/trends/chilled-nut-seed-butter-bars.md) - [Smart Snacking Bakery Bars](https://www.trendhunter.com/trends/natures-bakery-snack-bars.md)