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# Energizing Oat Bite Mixes
Krusteaz's No-Bake Oat Bites Feature Flaxseed, Chia & Whole-Grain Oats

By Laura McQuarrie | Published 2020-07-08 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/oat-bite
References: [prnewswire](https://www.prnewswire.com/news-releases/bite-of-the-best-combining-nutrition-taste-and-ease-krusteaz-expands-protein-line-with-new-energizing-oat-bites-mix-301088698.html) & [krusteaz](https://www.krusteaz.com)

[Krusteaz](https://www.trendhunter.com/trends/krusteaz-baking-mix), which is experienced in making [premium baking, pancake and waffle mixes](https://www.trendhunter.com/trends/prebiotic-pancake-mixes), is now introducing Energizing Oat Bite Mixes in two varieties: Chocolate Chip Oat and Cinnamon Oat. The products are easy to prepare, especially as they require no baking, and they promise to appeal to consumers who are looking for better-for-you, [protein-packed snacks](https://www.trendhunter.com/trends/protein-energy-bites) made with just a few simple ingredients.

The no-bake mixes are made with ingredients like whole-grain oats, flaxseed and chia. Both of the varieties boast eight grams of plant-based protein per serving and get half of their calories from healthy fats, complex carbs and protein. The dry mixes are meant to be combined with a few fresh ingredients, namely nut or seed butter and honey or agave.

Image Credit: Krusteaz

## Trend Insights (Trend Hunter)

- Score: 2.2/10
- Popularity: 24% | Activity: 34% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Protein-packed Snacks:** The rise in demand for better-for-you snacks with high protein content presents opportunities for creating innovative protein-packed snack products.
- **No-bake Convenience:** The convenience trend of no-bake food products opens up opportunities for developing easy-to-prepare snacks that require minimal time and effort.
- **Simple Ingredient Sourcing:** The growing consumer preference for snacks made with simple and recognizable ingredients creates space for developing clean-label snack products with straightforward ingredient sourcing.

### Where This Applies

- **Snack Food Industry:** The snack food industry can capitalize on the demand for protein-packed snacks by creating innovative products that align with health-conscious consumer preferences.
- **Convenience Food Industry:** The convenience food industry can explore the no-bake trend and develop ready-to-make snacks that offer convenience without compromising on taste and quality.
- **Natural Food Industry:** The natural food industry can tap into the market for simple ingredient snacks by producing clean-label products that prioritize transparency and natural sourcing.

## Related on Trend Hunter

- [Natural Baking Mixes](https://www.trendhunter.com/trends/krusteaz-baking-mix.md)
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- [Protein Balls Baking Mix](https://www.trendhunter.com/trends/protein-balls1.md)
- [Protein Cookie Baking Mixes](https://www.trendhunter.com/trends/cookie-baking-mixes.md)
- [Soft-Baked Granola Bites](https://www.trendhunter.com/trends/soft-baked-granola-bites.md)
- [Customizable Protein Snacks](https://www.trendhunter.com/trends/keen-energy-bite-mixes.md)
- [Chocolate Dessert Bar Mixes](https://www.trendhunter.com/trends/chocolate-pie-bar-mix.md)
- [Authentic Baked Good Mixes](https://www.trendhunter.com/trends/krusteaz-products.md)
