# Oat-Based Entrees Grainful's Frozen Entrees are Made with 100% Whole Grain Steel Cut Oats By Laura McQuarrie | Published 2017-09-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/oat-based References: [cnbc](https://www.cnbc.com/2017/09/26/chobani-incubator-to-help-7-companies-take-on-big-food.html) & [grainful](http://www.grainful.com/frozen-entrees) While it is not difficult for consumers to find frozen entrees on the market like vegetarian chili, chana masala or Thai curry, Grainful distinguishes itself as a unique brand by making its entrees oat-based. True to its name, Grainful's frozen entrees like Ranchero Chicken, Tuscan Bean & Kale and Unstuffed Pepper are made with a base of 100% whole grain steel cut oats, effectively transforming what is often only seen as a breakfast staple into a replacement for other grains. Although oats are often paired with sweeteners, fruits and berries, these oat-based meals are enriched with a variety of savory herbs and vegetables. Grainful is one of the innovative food and beverage companies that is participating in this year's Chobani Food Incubator. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 63% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Oat-based Entrees:** Disruptive innovation opportunity: Explore the use of oats as a base for savory frozen entrees, offering a healthier alternative to traditional grains. - **Whole Grain Steel Cut Oats:** Disruptive innovation opportunity: Develop new applications for whole grain steel cut oats in the food industry beyond breakfast products. - **Savory Oat-based Meals:** Disruptive innovation opportunity: Create innovative meals using oats as a substitute for other grains, providing a unique flavor profile. ### Who This Affects Most - **Frozen Food Industry:** Disruptive innovation opportunity: Introduce oat-based frozen entrees to cater to health-conscious consumers seeking convenient options. - **Food and Beverage Industry:** Disruptive innovation opportunity: Incorporate whole grain steel cut oats in various food and beverage products to enhance nutritional value and appeal to health-conscious consumers. - **Plant-based Food Industry:** Disruptive innovation opportunity: Develop oat-based alternatives to popular plant-based products, expanding options for consumers seeking healthier and sustainable food choices. ## Related on Trend Hunter - [Savory Oat-Based Lunch Meals](https://www.trendhunter.com/trends/convenience-meals.md) - [Convenient Grain-Based Meals](https://www.trendhunter.com/trends/seeds-of-change-2.md) - [Better-For-You Frozen Entrées](https://www.trendhunter.com/trends/better-for-you-frozen-entrees.md) - [Oat-Based Rice Alternatives](https://www.trendhunter.com/trends/oatrice.md) - [Convenient Frozen Entrée Bowls](https://www.trendhunter.com/trends/frozen-entre-bowls.md) - [Frozen Grab-and-Cook Products](https://www.trendhunter.com/trends/merchant-gourmet-veg-grains-pouches.md) - [Plant-Based Entrée Bowls](https://www.trendhunter.com/trends/plant-based-entree.md) - [Ancient Grain Oats](https://www.trendhunter.com/trends/gluten-free-organic-rolled-oats.md) - [Pouch-Packaged Supergrain Meals](https://www.trendhunter.com/trends/supergrain-bowls.md)