# Eco-Friendly Oat Drinks The Oat-Based Beverages by Earth's Own Challenge Milk & Almond Milk By Laura McQuarrie | Published 2019-06-01 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/oat-based-beverages References: [bevnet](https://www.bevnet.com/news/2019/gallery-mays-new-product-launches#pic-5) & [earthsown](https://earthsown.com/product/earthsown-946mlshelfstable-oat-unsweetenedoriginal/) Canadian plant-based beverage brand Earth's Own offers a line of [oat-based beverages](https://www.trendhunter.com/trends/kall-oat-milk) that are made with gluten-free oats sourced from Canadian farmers. As well as offering an alternative to regular milk, the oat beverages also stand apart as a more environmentally friendly alternative option to other dairy-free beverages, with the cartons of oat milk noting that the product is "grown using seven times less water than almond or cow's milk." Regardless of their dietary preferences, many consumers are becoming interested in the unique health benefits of non-dairy milk alternatives. In the case of the [fair trade chocolate oat milk](https://www.trendhunter.com/trends/nondairy-chocolate-oat) from Earth's Own, this beverage boasts [50% less sugar](https://www.trendhunter.com/trends/zero-sugar-oat-drink) than regular chocolate milk, plus four grams of protein per serving. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 79% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Plant-based Beverages:** Consumers are increasingly seeking out non-dairy alternatives to milk, providing a prime opportunity for the development and marketing of plant-based beverages. - **Gluten-free Oats:** With the rising demand for gluten-free options, there is a potential for innovation and growth in the gluten-free oat market. - **Eco-friendly Packaging:** The emphasis on environmental sustainability creates an opportunity for companies to develop and market eco-friendly packaging solutions for beverages. ### Who This Affects Most - **Food & Beverage:** The food and beverage industry can capitalize on the growing trend of plant-based beverages, creating new product lines and marketing strategies. - **Agriculture:** The demand for gluten-free oats presents an opportunity for farmers to expand their crop offerings and tap into the gluten-free market. - **Packaging:** The packaging industry has an opportunity to develop innovative and sustainable solutions for beverage packaging, aligning with the demand for eco-friendly choices. ## Related on Trend Hunter - [Ethically-Sourced Oat Alt Milks](https://www.trendhunter.com/trends/organic-valley-oat-beverages.md) - [Hybrid Oat Milks](https://www.trendhunter.com/trends/lactantia-milk-n-oats.md) - [Customizable Oat Milks](https://www.trendhunter.com/trends/customizable-oat-milk.md) - [Barista-Friendly Milk Alternatives](https://www.trendhunter.com/trends/oatbased-milk.md) - [Plant-Based British Oat Beverages](https://www.trendhunter.com/trends/the-oat-drink.md) - [Versatile Oat Beverages](https://www.trendhunter.com/trends/versatile-oat-beverages.md) - [Vegan-Friendly Milk Beverages](https://www.trendhunter.com/trends/veganfriendly-milk-beverage.md) - [Protein-Enhanced Oat Milks](https://www.trendhunter.com/trends/kall-oat-milk.md) - [Branded Dairy-Free Initiatives](https://www.trendhunter.com/trends/oatbox-resoatlution-challenge.md)