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# Naturally Savory Snack Bars
The Mediterra Yogurt & Oat Bars Introduced Two New Flavors

By Michael Hemsworth | Published 2017-01-12 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/oat-bars
References: [preparedfoods](http://www.preparedfoods.com/articles/119247-new-mediterra-flavors)

The new flavors of Mediterra Yogurt & Oat Bars include the Lemon & Walnuts and Fig & Almonds varieties, which are purported to offer a great new option for those looking to indulge, healthily.

Inspired by the Mediterranean diet, the bars are all-natural, non-GMO, gluten-free and are naturally packed with [six-grams of protein](https://www.trendhunter.com/trends/protein-granola-bars) and [three-grams of fiber](https://www.trendhunter.com/trends/soft-fruit-bars). The new flavors of bars aim to help further expand the brand's mission to reposition snack bars as capable of being loaded with wholesome ingredients over saturated fats and complex sugars.

The Mediterra Yogurt & Oat Bars Lemon & Walnuts and Fig & Almonds flavors are rich in omega-3 fats (thanks to the walnuts) and are naturally packed with essential vitamins and nutrients.

## Trend Insights (Trend Hunter)

- Score: 1.8/10
- Popularity: 20% | Activity: 25% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### What's Driving This Trend

- **Natural Snack Bar Options:** Opportunity for creating more snack bars with all-natural ingredients and health benefits.
- **Focus on Wholesome Ingredients:** Opportunity for brands to reposition snack bars as a nutritious and satisfying alternative to unhealthy snacks.
- **Expansion of Flavor Varieties:** Opportunity to introduce new and unique flavors in the snack bar market.

### Who This Affects Most

- **Snack Foods:** Innovative snack bar options can disrupt traditional snacking choices.
- **Health Food:** Opportunity for health food companies to offer snack bars that are nutritious and delicious.
- **Wellness and Fitness:** Snack bars can be positioned as a convenient option for fitness enthusiasts to meet their nutritional needs.

## Related on Trend Hunter

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- [Nut Butter-Filled Snack Bars](https://www.trendhunter.com/trends/wholistic-snack-bars.md)
- [Low-Sugar Frozen Yogurt Bars](https://www.trendhunter.com/trends/enlightened-greek-yogurt-bars.md)
- [Nutritious Five-Ingredient Bars](https://www.trendhunter.com/trends/san-diego-bar.md)
