# Simplistic Oat Bars NOM's 'Original Oat Bar' Emphasizes Clean, Organic and Gluten-Free Ingredients By Laura McQuarrie | Published 2016-09-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/oat-bar References: [nomfoods](http://www.nomfoods.co.uk/product/original-nom-bar-12-bars/) While oats are typically only seen as a good base to build a snack bar upon, the 'Original Oat Bar' from NOM is all about the simplicity of its gluten-free jumbo oats. The all-natural and organic portable snack food product is only enhanced with a few other ingredients, including virgin coconut oil, dates, sunflower seeds, cacao nibs, as well as brown rice and coconut blossom syrups. In all, the product is free from gluten, wheat, dairy and refined sugars, making it ideal for consumers who are vegetarian, vegan, gluten sensitive or intolerant. Branding on the product calls out its best qualities, including the fact that it's a rich source of fiber. NOM also makes oat bars in flavors like Banana, Cacao & Raspberry, as well as Protein. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 63% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Gluten-free Snacks:** Disruptive innovation opportunity: Develop innovative and tasty gluten-free snack options that cater to the needs of consumers with dietary restrictions. - **Clean Label Products:** Disruptive innovation opportunity: Create snack products with minimal and natural ingredients, focusing on clean label claims to appeal to health-conscious consumers. - **Plant-based Snacks:** Disruptive innovation opportunity: Explore plant-based ingredients and formulations to create nutritious and sustainable snack options for eco-conscious consumers. ### Sectors Adopting This - **Snack Food Industry:** Disruptive innovation opportunity: Incorporate clean and natural ingredients into snack foods to meet the growing demand for healthier snacks. - **Gluten-free Food Industry:** Disruptive innovation opportunity: Develop a wide variety of gluten-free food products to cater to the needs of consumers with gluten sensitivities or intolerance. - **Vegan Food Industry:** Disruptive innovation opportunity: Create plant-based snack options that cater to the increasing number of consumers adopting a vegan lifestyle. ## Related on Trend Hunter - [Refrigerated Oat Bars](https://www.trendhunter.com/trends/refrigerated-oat-bars.md) - [Simple Oat-Based Snack Bars](https://www.trendhunter.com/trends/whites-oaty-bar.md) - [Chilled Oat Snack Bars](https://www.trendhunter.com/trends/yogurt-oat-bar.md) - [Unbaked Four-Ingredient Snack Bars](https://www.trendhunter.com/trends/eattoheal-real-food-bars.md) - [Baked Breakfast Bars](https://www.trendhunter.com/trends/soft-baked-oat-bars.md) - [Figgy Oat-Based Snack Bars](https://www.trendhunter.com/trends/bobos-fig-bars.md) - [Fiber-Rich Cereal Snack Bars](https://www.trendhunter.com/trends/alpen-oat-blends.md) - [Flavorful Baked Oatmeal Bars](https://www.trendhunter.com/trends/organic-iced-oatmeal-baked-whole-grain-bar.md) - [Minimally Processed Snack Bars](https://www.trendhunter.com/trends/fruit-nut-bar.md)