# Baked Oat Ball Snacks GoOats Turns Steel-Cut Oats into a Nutritious, Easy-to-Eat Snack Food By Laura McQuarrie | Published 2020-10-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/oat-ball References: [prnewswire](https://www.prnewswire.com/news-releases/soon-airing-on-shark-tank-young-entrepreneur-pitches-healthy-all-natural-oatmeal-bites-breakfast-food--go-anywhere-with-gooats-301157290.html) & [gooats.life](https://www.gooats.life/) Appealing to busy parents, kids and oatmeal lovers, [GoOats](https://www.trendhunter.com/trends/oatmeal-bites) makes nourishing oatmeal-in-a-ball snack foods that are easy to take on the go. While steel-cut oats are the least processed and perfectly textured, they take the longest to cook. With this in mind, GoOats created convenient [bite-sized heat-and-eat balls](https://www.trendhunter.com/trends/amara-breakfast-oat-melts). Inspired by classic oatmeal flavors, GoOats mixes steel-cut oats with ingredients like blueberries or Vermont maple syrup, which are protected by a crispy baked shell. The Apple Cinnamon, Maple Brown Sugar, Blueberry and Cran-Walnut flavors make [nourishing snacks and easy breakfasts](https://www.trendhunter.com/trends/anytime-oat-crumbles) straight from the freezer, especially as each pack contains nine snackable balls. With families in mind, GoOats plans to introduce a family pack in 2021. Image Credit: GoOats ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 83% | Activity: 81% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Convenient Snack Foods:** GoOats' heat-and-eat oat ball snacks cater to busy individuals looking for a nourishing and easy-to-take-on-the-go snack. - **Healthy On-the-go Options:** GoOats' steel-cut oat balls offer a nutritious alternative to processed snacks for health-conscious consumers who are always on the move. - **Innovative Oatmeal Products:** GoOats' oatmeal-in-a-ball snacks disrupt the traditional oatmeal market by providing a unique and convenient way to enjoy steel-cut oats. ### Sectors Adopting This - **Food and Beverage:** GoOats' oat ball snacks present an opportunity for food and beverage companies to tap into the growing demand for convenient, healthy and portable snacks. - **Frozen Foods:** GoOats' frozen oat ball snacks offer a potential innovation opportunity for the frozen foods industry to expand its product range with nutritious and on-the-go options. - **Cereal and Breakfast Foods:** GoOats' oatmeal-based snacks create a disruption in the cereal and breakfast foods industry by providing a new and convenient way to enjoy a classic breakfast staple. ## Related on Trend Hunter - [Soft-Baked Granola Bites](https://www.trendhunter.com/trends/soft-baked-granola-bites.md) - [Plant Protein Oatmeal Cups](https://www.trendhunter.com/trends/protein-oatmeal-cups.md) - [Prepackaged Overnight Oat Cereals](https://www.trendhunter.com/trends/dozy-oats.md) - [Dessert-Like Overnight Oats](https://www.trendhunter.com/trends/protein-oats-overnight.md) - [Fruit-Forward Oat Bowls](https://www.trendhunter.com/trends/oakberry.md) - [Baked Breakfast Bars](https://www.trendhunter.com/trends/soft-baked-oat-bars.md) - [Refrigerated Oat Bars](https://www.trendhunter.com/trends/refrigerated-oat-bars.md) - [Fruit-Infused Oat Bites](https://www.trendhunter.com/trends/granola-bakes.md) - [Plant-Powered Breakfast Jars](https://www.trendhunter.com/trends/oatsu.md)