# Pampering Clothing Stores The Newest Oasis Store Pairs Fashion with Beauty, Food and Beverages By Laura McQuarrie | Published 2016-01-15 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/oasis-store References: [designweek](http://www.designweek.co.uk/retailer-oasis-encourages-customers-to-pamper-themselves-in-new-store/) & [blog.oasis-stores](http://blog.oasis-stores.com/index.php/were-open-our-brand-new-concept-store-is-here/) In order to draw consumers to its new retail location and entice them to day, the newest high-end Oasis store was designed with several pampering stations. At this [hybrid retail outlet](https://www.trendhunter.com/trends/bookstore-and-caf), shoppers are able to pick up a few new garments, as well as sit down at an on-site cafe, grab a drink at the Prosecco bar or indulge themselves at the [beauty and hair salon](https://www.trendhunter.com/trends/beauty-destinations). The entirety of the two-floor multipurpose retail space is romantically styled, taking inspiration from classical Georgian architecture. After 3 pm, the Saucer & Spritz cafe turns into a cocktail bar that's open until 10 pm, which provides ample opportunity for the entire retail outlet to entertain both day and night. When designing the retail space, [Dalziel & Pow](https://www.trendhunter.com/trends/samsung-space) wanted to create the feeling of "girls getting ready before a night out." ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 84% | Activity: 75% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Multipurpose Retail Spaces:** Creating retail spaces that serve multiple purposes such as shopping, dining, beauty salons etc. allows for a comprehensive shopping experience for customers and the opportunity to stay relevant in the market. - **In-store Pampering Stations:** Including in-store pampering stations such as beauty and hair salons entices consumers to visit brick-and-mortar stores and can serve as a unique selling point for retailers. - **Night-time Retail Experiences:** Extending retail hours into the night and offering cocktail bars and entertainment can attract a younger demographic and expand the market for retailers. ### Sectors Adopting This - **Fashion Retail:** Fashion retailers can benefit from incorporating in-store beauty and hair salons, cafes, and cocktail bars to enhance their customers' shopping experiences and stay competitive. - **Food and Beverage:** Food and beverage companies can collaborate with retail stores by offering their products in-store and developing in-store cafes and bars as a new revenue stream. - **Beauty Services:** Beauty services can gain exposure and revenue by offering in-store pampering stations within retail spaces and partnering with clothing stores to attract customers who seek relaxation and leisure with their shopping experience. ## Related on Trend Hunter - [Flagship Spa-Equipped Fashion Retailers](https://www.trendhunter.com/trends/house-of-dior-new-york.md) - [Boutique-Style Fragrance Shops](https://www.trendhunter.com/trends/the-perfume-shop-boutique-stores.md) - [Relaxing Personal Care Stores](https://www.trendhunter.com/trends/bath-body-works-gingham.md) - [Immersive Beauty Destinations](https://www.trendhunter.com/trends/plouise-city.md) - [Tranquil Retail Environments](https://www.trendhunter.com/trends/neom-wellbeing.md) - [Silk-Forward Retail Experiences](https://www.trendhunter.com/trends/lilysilk-concept-store.md) - [Rejuvenated Concept Candle Stores](https://www.trendhunter.com/trends/candle-stores.md) - [Hybrid Gallery Shops](https://www.trendhunter.com/trends/apoc-london.md) - [Experiential Intimates Spaces](https://www.trendhunter.com/trends/knix-opens-immersive-retail.md)