# Summery Sporty Fashion Designs KITH's Oasis Collection is Inspired by the Summer Season By Amy Duong | Published 2019-07-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/oasis-collection References: [hypebeast](https://hypebeast.com/2019/7/kith-asics-gel-kayano-5-og-oasis-capsule-collection-campaign-imagery-ronnie-fieg) & [kith](https://kith.com/) [KITH](https://www.trendhunter.com/trends/delamere) introduces its latest Oasis collection with inspiration drawn from the aesthetics of the summer season. The range is designed by the retailer's own Ronnie Fieg and the spotlight shines on a pair of [ASICS](https://www.trendhunter.com/trends/asics-novalis-release) sneakers as well as a series of apparel. The campaign takes place in an oasis setting, with a color palette including hues of yellow, turquoise, and orange. The sneakers are retro in the design language and feature multipaneling looks, accompanied by a series of apparel that complements the footwear. Some of the standout pieces include the Convertible Swim Shorts in a pastel palette and the Habit tee that is inspired by the classic Windows 95 logo, nodding to previous eras. Image Credit: KITH and Justin Bridges ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 45% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Colorful Retro Sneakers:** Opportunity for disruptive innovation in designing vibrant, retro-inspired sneakers for fashion-conscious consumers. - **Convertible Swimwear:** Opportunity for disruptive innovation in creating versatile swim shorts that can be converted into apparel for a seamless transition from beach to street. - **Nostalgic Logo-inspired Apparel:** Opportunity for disruptive innovation in developing clothing items that evoke nostalgia by incorporating iconic logos from past eras into their design. ### Industries Being Reshaped - **Fashion Retail:** Opportunity for disruptive innovation in the fashion retail industry by offering vibrant and retro-inspired footwear and apparel collections. - **Sportswear:** Opportunity for disruptive innovation in the sportswear industry by creating versatile swim shorts that can be transformed into everyday apparel. - **Streetwear:** Opportunity for disruptive innovation in the streetwear industry by incorporating nostalgic logos from previous eras into clothing designs. ## Related on Trend Hunter - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Seasonal Fashion Campaign](https://www.trendhunter.com/trends/y3-ss26.md) - [Textured Floral Design Footwear](https://www.trendhunter.com/trends/oasis-society.md) - [Nature-Inspired Multi-Color Sneakers](https://www.trendhunter.com/trends/delamere.md) - [Fashionable Sportswear Collaborations](https://www.trendhunter.com/trends/asics-novalis-release.md) - [Versatile Summer-Ready Fashion](https://www.trendhunter.com/trends/marmot-1.md) - [Collaborative Summer Protective Fashion](https://www.trendhunter.com/trends/beams-and-speedo.md) - [Camping-Ready Collaborative Designs](https://www.trendhunter.com/trends/camping-collection.md) - [Nature-Inspired Collaborative Sneakers](https://www.trendhunter.com/trends/ub10s-gelkayano-20.md)