# Celeb-Created Clinical Skincare OAM Skincare Delivers Simple, Clinical-Level Self-Care Solutions By Laura McQuarrie | Published 2022-09-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/oam-skincare References: [eurweb](https://eurweb.com/2022/09/04/ciara-starts-new-skin-care-line-oam-on-a-mission-watch/) & [instagram](https://www.instagram.com/p/Ch17xOOuLx2/?hl=en) OAM skincare is a new skincare brand from Ciara and it shares simplified clinical-level self-care. OAM (On a Mission) will soon be introduced to the world with five clinical-level products that feature the brand's proprietary Tri-C Pro-Peptide Complex. The gentle yet effective skincare for all types and tones is being introduced with staples like the Vitamin C Hydrating Cleanser, Vitamin C Brightening Pads, 20% Vitamin C Brightening Serum, Vitamin C Eye Revitalizer and Vitamin C Radiance Moisturizer. These brightening skincare basics from OAM fill a gap in the skincare market by offering solutions for all skin types based on clinical testing with every skin tone. OAM officially launches in mid-September with products ranging from $28 to $62 and bundles from $75 to $160. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 52% | Activity: 76% | Freshness: 12% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Celeb-created Skincare Brands:** Disruptive innovation opportunity for skincare brands to promote products made in collaboration with celebrities. - **Clinical-grade Skincare Products:** Opportunity for the skincare industry to produce more clinical-level skincare products that cater to all skin types and tones. - **Vitamin C Formulations in Skincare Products:** Innovative opportunity for the beauty industry to explore Vitamin C formulations in skincare products to expand their product offerings. ### Where This Applies - **Skincare:** Opportunity for the skincare industry to simplify their products and offer clinical-level solutions for all skin types and tones. - **Beauty:** Opportunity for the beauty industry to collaborate with celebrities and produce skincare products with clinical-grade formulations. - **Entrepreneurship:** Opportunity for entrepreneurs to enter the skincare industry and offer clinical-grade solutions that cater to all skin types and tones. ## Related on Trend Hunter - [Expertly Engineered Skincare](https://www.trendhunter.com/trends/circ-skincare.md) - [Minimalist Performance-Driven Skincare Brands](https://www.trendhunter.com/trends/beauty-market.md) - [Mission-Driven Skincare Launches](https://www.trendhunter.com/trends/balance-toner.md) - [Couture-Inspired Vitamin C Concentrates](https://www.trendhunter.com/trends/ultra-vit-c-concentrate.md) - [Singer-Made Skincare Partnerships](https://www.trendhunter.com/trends/alicia-keys.md) - [Skin-Refreshing Product Trios](https://www.trendhunter.com/trends/sculpted-by-aimee.md) - [Cost-Conscious Clinical Skincare](https://www.trendhunter.com/trends/wildfleur.md) - [Proactive Modern Skincare Lines](https://www.trendhunter.com/trends/mimosa-lane.md) - [Inclusive Clinical Skincare](https://www.trendhunter.com/trends/reframe-by-savannah-james.md)