# Somber Advertorials The OAKNYC Teng Phour 'Savage' Photos Are Dark and Delicate By Tiana Reid | Published 2010-06-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/oaknyc-teng-phour-savage References: [homotography.blogspot](http://homotography.blogspot.com/2010/06/savage-by-teng-phour-oaknyc.html) & [oaknyc](http://www.oaknyc.com/) Models Santiago and Nikita maintained stony faces in the latest OAKNYC Teng Phour 'Savage' photographs, which were shot as part of the company's [newest campaign](https://www.trendhunter.com/trends/alessandro-micheles) advertising some of its most coveted pieces. The advertorial, styled by Tracy Navratil, featured [typical New York-based brands](https://www.trendhunter.com/trends/kotn-fw-2024-collection) including Alexander Wang and the boutique's eponymous label. The makeup for the OAKNYC Teng Phour 'Savage' collaboration held a funeral feeling due to [intense black makeup](https://www.trendhunter.com/trends/il-pranzo-campaign) by Meg Walsh. **Implications** - I don't know about you, but looking through this collection of pictures it was hard to fight the overwhelming darkness that characterizes much of the shoot. Santiago and Nikita do a fantastic job of ensuring their facial expressions match the tenor of the editorial. While it may not be the most uplifting collection of photographs, they are stylistically appealing and engrossing. Enjoy. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 50% | Activity: 3% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Dark Fashion Photography:** Opportunity for innovative fashion photographers to explore a darker, more somber aesthetic. - **Funeral-inspired Makeup:** Chance for makeup artists to experiment with intense black makeup and create funeral-inspired looks. - **New York-based Fashion Brands:** Potential for New York-based fashion brands to collaborate and showcase their pieces in edgy, editorial campaigns. ### Industries Being Reshaped - **Fashion Photography:** Disruptive innovation opportunities in the field of fashion photography, specifically exploring darker and more emotive styles. - **Makeup Artistry:** Disruptive innovation opportunities for makeup artists to push boundaries and create unique looks inspired by funerals and darkness. - **Fashion Retail:** Opportunity for New York-based fashion retail industry to collaborate with photographers and create captivating campaigns showcasing their brands in a more edgy and somber light. ## Related on Trend Hunter - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Stealthy Modern Monochromatic Fashion](https://www.trendhunter.com/trends/black-tag-collection.md)