# Gaming-Inspired Eyewear Oakley x 100 Thieves Second Collection Merges Optics with Gaming Culture By Amy Duong | Published 2026-03-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/oakley-x-100-thieves References: [100thieves](https://100thieves.com/collections/oakley-x-100-thieves?srsltid=AfmBOopWUNW-OsPK8WupWfZQqtsr09xFGTM9nrt3-_zdUBtetvUkxxvN)  [Oakley](https://www.trendhunter.com/trends/100-thieves-and-oakley) x 100 Thieves' second collaboration collection comprises two eyewear silhouettes developed at the intersection of performance optics and gaming-inspired aesthetics. The lineup includes the HSTN SQ model equipped with Oakley’s [Prizm™ Gaming 2.0 lens technology](https://www.trendhunter.com/trends/oakley-meta-hstn), designed for enhanced visual clarity tailored to digital environments, and the [Neoforma](https://www.trendhunter.com/trends/oakley-jacket) sunglasses aimed at everyday wear. Both styles are unified by a distinctive 100 Thieves Geo-Print pattern drawn from video game heads-up display maps. The detailing on the Neoforma includes a tonal black-on-black finish, contrasting red Oakley hardware and a 100 Thieves core logo etched directly onto the lens. The release is accompanied by branded accessories including a microbag, a box sleeve and a zippered hardcase, enhancing package presentation. Image Credit: Oakley, 100 Thieves ## Trend Insights (Trend Hunter) - Score: 8.1/10 - Popularity: 92% | Activity: 85% | Freshness: 67% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Gaming-optimized Optics:** Products engineered with lenses and coatings tuned specifically for digital displays and prolonged screen use enabling new categories of performance eyewear for gamers and remote workers. - **Esports-style Luxury Branding:** High-end collaborations that merge competitive gaming aesthetics with premium materials create aspirational goods that blur lines between streetwear, sports, and luxury fashion. - **Augmented HUD Aesthetics:** Designs borrowing heads-up-display graphics and map motifs translate immersive UI elements into physical product surfaces and packaging, reshaping consumer expectations for experiential design. ### Industries Being Reshaped - **Eyewear and Optics:** Companies in optics can capitalize on sensor-aware lenses and display-specific coatings to redefine visual performance for digital-native users. - **Fashion and Accessories:** Brands in apparel and accessory markets stand to be reimagined through co-branded drops and collectible packaging that target gaming communities as lifestyle consumers. - **Gaming Hardware and Peripherals:** Peripheral makers may integrate visual ergonomics and branded aesthetics into monitors, controllers, and wearables to align hardware with the evolving culture of competitive and streaming play. ## Related on Trend Hunter - [Smart Fashion Management Apps](https://www.trendhunter.com/trends/acloset.md) - [Collab Jacquard Bag Collections](https://www.trendhunter.com/trends/sandy-liang-x-porter.md) - [Retail Moodboard Apps](https://www.trendhunter.com/trends/shoplook.md) - [Social Wardrobe Apps](https://www.trendhunter.com/trends/whering-wardrobe.md) - [Graphic Anime Character Apparel](https://www.trendhunter.com/trends/pokmon-x-jimmypaul.md) - [Haute Fashion Motocross Goggles](https://www.trendhunter.com/trends/jacques-marie-mage-afterburner.md) - [Avant-Garde Fashion Capsule](https://www.trendhunter.com/trends/wildside-yohji-yamamoto-x-tradmans-bonsai.md) - [Couture Texture Formulas](https://www.trendhunter.com/trends/haute-couture.md) - [Solo Contemporary Art Exhibitions](https://www.trendhunter.com/trends/martin-margiela-2.md)