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# 80s Motocross-Inspired Sunglasses
The Oakley Sutro Eyeshade Sunglasses Bring Back a Retro Style

By Michael Hemsworth | Published 2020-02-18 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/oakley-sutro-eyeshade
References: [uncrate](https://uncrate.com/oakley-sutro-eyeshade-sunglasses/) & [oakley](https://www.oakley.com/en-us/origins-collection?cid=PM-ACJ_190701-2617611_Skimlinks_13264753&cjevent=f8e86d8151bc11ea8067002a0a24060f)

The [Oakley](https://www.trendhunter.com/trends/oakley-neo-jacket) Sutro Eyeshade sunglasses are being brought back by the sportswear brand to provide consumers with a [retro style](https://www.trendhunter.com/trends/modern-retro-collection) that doesn't skimp on nostalgia. The eyewear style was first released by the brand in 1984 and features a design inspired by the company's founder Jim Jannard's previously created grips and goggles for motocross use. The throwback eyewear style has a full-width design that's characterized by a single-piece vented lens that's made with Prizm technology to increase visual clarity.

The Oakley Sutro Eyeshade sunglasses come in three color options, and join the [classic Frogskins and Jawbreaker styles](https://www.trendhunter.com/trends/oakley-stunt-collection) in the Origins collection. This provides consumers with a way to enhance their style with a touch of retro aesthetics.

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 73% | Activity: 56% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### Why This Trend Is Growing

- **Retro Eyewear:** Opportunity for brands to revive vintage eyewear styles and cater to consumers seeking nostalgic fashion trends.
- **Sportswear Revival:** Brands can capitalize on the resurgence of athletic-inspired fashion by reintroducing classic sportswear styles with modern upgrades.
- **Enhanced Visual Clarity:** Innovation opportunity for eyewear brands to develop lenses with advanced technologies, such as Prizm, to improve visual acuity and color enhancement.

### Industries Being Reshaped

- **Eyewear:** The eyewear industry can tap into the demand for retro-inspired designs and advanced lens technologies for enhanced visual experience.
- **Fashion:** Fashion brands can incorporate vintage and sportswear-inspired styles into their collections to cater to consumers looking for nostalgic fashion trends.
- **Sporting Goods:** Manufacturers in the sporting goods industry can explore collaborations with eyewear brands to develop sport-specific retro styles and innovative lens technologies.

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