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# Hi-Tech Snowboarding Goggles
The Oakley Airwave Goggle Allows Athletes Handsfree Access to Phones

By Meghan Young | Published 2012-10-27 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/oakley-airwave-goggle
References: [uncrate](http://uncrate.com/stuff/oakley-airwave-goggle/) & [store.apple](http://store.apple.com/uk/product/HA302VC/A/oakley-airwave-goggle)

Living in the social media age, people want to stay connected even while doing activities that would, or should, keep them in the moment and focused only on having fun and being safe; the [Oakley](https://www.trendhunter.com/trends/oakley-flex-scape-gogglesunglasses-hybrid) Airwave Goggle helps to balance both. It is a [hi-tech piece of eyewear](https://www.trendhunter.com/trends/smart-eyewear1) for skiers and snowboarders that allows them to access their [iPhone](https://www.trendhunter.com/trends/surfbuddy) handsfree so that they can concentrate as much as possible on the slopes.

In addition to allowing the wearer to control his or her music, view text messages and manage incoming calls so that phones remain in pockets, the Oakley Airwave Goggle also features GPS and Bluetooth capabilities that let's them record and view speed, jump analytics and other stats.

## Trend Insights (Trend Hunter)

- Score: 6.1/10
- Popularity: 80% | Activity: 95% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports)

## Key Themes

### What Makes This Trend Stand Out

- **Hi-tech Sports Wearables:** The integration of technology into sportswear offers opportunities to create innovative products that enhance sport performance.
- **Smart Goggles:** Goggles with integrated technology can provide athletes easy access to data, while freeing up their hands for optimal performance.
- **Ar-enabled Sportswear:** Augmented Reality integration in sportswear can offer real-time feedback and coaching during performance.

### Sectors Adopting This

- **Sports and Fitness Equipment:** The integration of technology in sportswear, such as goggles, will disrupt the sports equipment industry.
- **Wearable Technology:** The wearable technology industry is expected to grow with the increasing demand for smart sportswear.
- **Augmented Reality:** The sports industry can tap into the growing augmented reality market by integrating such technology into sportswear.

## Related on Trend Hunter

- [AR-Enabled Ski Goggles](https://www.trendhunter.com/trends/ar-goggles.md)
- [Futuristic Winter Sport Eyewear](https://www.trendhunter.com/trends/oakley-flex-scape-gogglesunglasses-hybrid.md)
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- [Eye-Controlled Rescue Helmet](https://www.trendhunter.com/trends/argus-ar.md)
- [All-in-One Winter Sport Helmets](https://www.trendhunter.com/trends/oakley-mod7-snow-helmet.md)
- [Real-Time Performance-Tracking Eyewear Designs](https://www.trendhunter.com/trends/smart-eyewear1.md)
- [Protective Communication Ski Helmets](https://www.trendhunter.com/trends/poc-obex-connect-helmet.md)