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# Paint-Splattered Wine Branding
The Cruse Wine Co is an Oakland Winery with a Contemporary Look

By Rebecca Byers | Published 2015-10-16 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/oakland-wine
References: [packagingoftheworld](http://www.packagingoftheworld.com/2015/10/cruse-wine-co.html)

The Cruse Wine Co is an Oakland Winery boasting a eye-catching [paint-splattered branding scheme](https://www.trendhunter.com/trends/1664-x-andre-saraiva) that makes excellent use of dynamic pops of color. Founded by winemaker Michael Cruse, the Cruse Wine Co specializes in rare varietals such as Saint Laurant and Valdiguié and as such, aimed to commission an [artistic wine label design](https://www.trendhunter.com/trends/victor-solomon) that similarly communicated a curiosity for wine exploration.

Each wine label features a dominant vintage-style image that is then painted over with a splash, dab or spray of paint. The juxtaposition of the labels themselves is aimed to represent Cruse's pursuit of returning to Californian winemaking roots and classics but doing so in a modern way.

The packaging design scheme for the Cruse Wine Co was created by agency [Force & Form](https://www.trendhunter.com/trends/delta-force).

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 71% | Activity: 43% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, South America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What Makes This Trend Stand Out

- **Dynamic Wine Branding:** Using paint-splattered packaging to create eye-catching and contemporary wine branding.
- **Curiosity-driven Label Design:** Commissioning artistic wine labels that communicate a passion for wine exploration.
- **Modernizing Classic Winemaking:** Juxtaposing vintage-style images with splashes of paint to represent a modern approach to traditional winemaking.

### Sectors Adopting This

- **Wine and Spirits:** Opportunity for wineries to create unique and visually appealing packaging designs to capture consumer attention.
- **Art and Design:** Artists and designers can find opportunities in creating innovative and captivating wine label designs that reflect a brand's values and message.
- **Marketing and Advertising:** Creating unique and eye-catching packaging designs for wine brands can help differentiate products and attract consumer interest.

## Related on Trend Hunter

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