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# Lactose-Free Chocolate Milks
Australian Dairy Brand OAK Launches a Lactose-Free Chocolate Milk

By Kanesa D | Published 2023-05-01 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/oak
References: [foodmag.au](https://www.foodmag.com.au/oak-launches-lactose-free-chocolate-milk/) & [lactalis.au](https://lactalis.com.au/oak/)

![Lactose-Free Chocolate Milks](https://cdn.trendhunterstatic.com/thumbs/504/oak.jpeg)

[OAK](https://www.trendhunter.com/trends/single-oak-rye), an Australian dairy brand owned by French multinational corporation Lactalisk, has officially debuted its best-selling chocolate milk beverage in a new lactose-free format. To accommodate an increased interest in [lactose-free options](https://www.trendhunter.com/trends/lactosefree-creamers) in the Australian market, OAK has offered up its full-strength, full-flavor chocolate milk to provide a solution for those who are lactose intolerant but still want to enjoy the taste of chocolate milk.

Lactose-free dairy products continue to dominate the dairy industry as they give people with lactose intolerance, allergies, dietary constraints, or personal taste preferences a practical and delectable substitute.

The new OAK chocolate milk comes in a 600ml size option. It can be found at Woolworths, Coles, independent grocery locations, petrol stations, and convenience stores starting on April 17.

Image Credit: OAK

## Trend Insights (Trend Hunter)

- Score: 1.1/10
- Popularity: 6% | Activity: 12% | Freshness: 15%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Lactose-free Dairy Products:** As lactose-free dairy products continue to dominate the dairy industry, companies can explore the development of new lactose-free options for other popular dairy products.
- **Personalized Dairy Products:** As consumers continue to demand products tailored to their specific dietary needs and taste preferences, dairy companies can explore personalized lactose-free products.
- **Alternative Milk Options:** As dairy-free and vegan lifestyles become more popular, companies can explore the development of alternative milk options using non-traditional sources such as oats, almonds or coconut.

### Who This Affects Most

- **Dairy:** The dairy industry can explore innovative new products that cater to lactose intolerant individuals, such as lactose-free sour cream, ice cream, cheese, and yogurt.
- **Grocery:** Grocery stores can capitalize on the increasing demand for lactose-free options by creating a separate section specifically for these products to make them easily accessible to consumers.
- **Convenience Stores:** Convenience stores can expand their offerings by stocking lactose-free options for popular products, such as chocolate milk, to cater to individuals with dietary restrictions or preferences.

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