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# Webbed Beach Art
Oak Beach by NeSpoon Uses Doilies to Beautify the Oceanscape

By Vittoria Natarelli | Published 2010-07-29 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/oak-beach-by-nespoon
References: [designyoutrust](http://designyoutrust.com/2010/07/28/oak-beach-street-art-for-holidaymakers/) & [behance.net](http://www.behance.net/gallery/Oak-Beach/599056)

Oak Beach by NeSpoon is a beautiful enhancement to an already gorgeous beach. The artist spray-painted installations throughout the beach, and each piece was created using a doily as a stencil. Some pieces were spray painted onto wood, while others were hanging creations.

NeSpoon created a museum on the beach with his art. There's no doubt that Oak Beach by NeSpoon would be a wonderful tourist destination.

**Implications** - The eco-movement has transcended niche groups and informs the values of a large cross-section of society. This group has a strong desire to reconnect to the natural environment that it cherishes. Companies that offer experiences to reconnect to nature will be able to create a lasting connection to their brand.

## Trend Insights (Trend Hunter)

- Score: 2.1/10
- Popularity: 50% | Activity: 6% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What Makes This Trend Stand Out

- **Beach Artisanal Revival:** There is an opportunity for artists and makers to create unique pieces that celebrate the natural environment through beach art, using traditional techniques and materials.
- **Eco-friendly Public Art:** Public artwork that uses sustainable and non-toxic materials, like doilies, to promote environmental awareness and beautify urban spaces will appeal to today's eco-conscious consumers.
- **Nature Reconnection Experiences:** As people become more disconnected from the natural world, there is a growing market for experiences like visiting beach art installations that help people re-establish a relationship with nature and appreciate its beauty.

### Sectors Adopting This

- **Art and Design:** Artists and designers can expand their offerings to include beach art installations using sustainable materials like doilies, as a way to attract environmentally conscious clients.
- **Tourism and Hospitality:** Hotel chains, resorts, and local tourism boards can partner with artists and makers to create unique beach art installations, encouraging tourists to visit areas and engage with the local environment.
- **Environmental Education:** Environmental education programs can incorporate beach art installations into their curriculum, as a hands-on, community-based approach to teach and inspire people about the beauty and importance of the natural world.

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