# Seductive Sports Apparel Look Your Best While Burning Those Calories with Oak Active Wear By Leslie Chen | Published 2011-07-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/oak-active-wear References: [highsnobette](http://www.highsnobette.com/news/2011/07/26/michi-now-available-at-oak/) & [oaknyc](http://www.oaknyc.com/catalogsearch/result/?q=michi) Sports bras often have a drabby look to them that can make you feel less than desirable; [Oak](https://www.trendhunter.com/trends/align-studio) active wear definitely changes that. The label comes from Canada and lets you look your best while burning those calories. Rather than having a plain design with a sports logo on it, Oak active wear offers [stylish styles](https://www.trendhunter.com/trends/motion-collections) that provide everything that you're used to in [sports wear](https://www.trendhunter.com/trends/temperature-regulating-sports-bra). They use materials that let your skin breathe to make sure you're at your most comfortable. The next time you decide to break a sweat, let Oak active wear take care of all your athletic and fashion needs. **Implications** - Modern day consumers want to look their best with everything they do. Products that serve a practical function while providing a stylish side are appealing to those who don't want to sacrifice either one. Companies trying to increase their appeal could come out with more of their items with this design technique in mind. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 40% | Activity: 22% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Stylish Sports Apparel:** Opportunity for companies to create sports apparel that combines practicality with fashion for modern consumers. - **Breathable Materials:** Opportunity for companies to develop sports wear using breathable materials for enhanced comfort during workouts. - **Functional Fashion:** Opportunity for companies to offer products that serve practical purposes while also being stylish and desirable. ### Where This Applies - **Athletic Apparel:** Athletic apparel brands can leverage the trend of stylish sports wear to attract modern consumers who want to look their best while working out. - **Textile Manufacturing:** Textile manufacturers can explore the demand for breathable materials in sports wear to provide innovative solutions for enhanced comfort during physical activities. - **Fashion Retail:** Fashion retailers can tap into the trend of functional fashion by offering a range of stylish, yet practical, clothing options that cater to the needs of modern consumers. ## Related on Trend Hunter - [High-Performance Spring Activewear](https://www.trendhunter.com/trends/spring-activewear.md) - [Dynamic Athleisure Apparel](https://www.trendhunter.com/trends/victorias-secret-relaunched.md) - [Contemporary Athleisure Brands](https://www.trendhunter.com/trends/staud-sport-1.md) - [Performance-Focused Athleisure Wear](https://www.trendhunter.com/trends/dicks-sporting-goods-1.md) - [Versatile Athletic Capsules](https://www.trendhunter.com/trends/brunette-the-labels-sport-collection.md) - [Earthy Athleisure Clothing Collections](https://www.trendhunter.com/trends/red-run-active.md) - [Thoughtfully Designed Activewear Lines](https://www.trendhunter.com/trends/motion-collections.md) - [High-Performance Women's Activewear](https://www.trendhunter.com/trends/legendary-capsule-collection.md) - [Essential 90s-Inspired Activewear](https://www.trendhunter.com/trends/90sinspired-activewear.md)