# Coordinating Constructed Prints O'2nd Fall 2012 Campaign Captures the Journey of Life's Emotion By Erin Fox | Published 2012-09-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/o2nd-fall-2012 References: [trendland](http://trendland.com/daphne-groeneveld-elza-luijendijk-for-o2nd-fall-winter-201213/) & [o2nd.co.kr](http://www.o2nd.co.kr/o2nd/kor/front/index.jsp) The O'2nd [Fall 2012 Campaign](https://www.trendhunter.com/trends/asos-inspired-by) emulates life's emotional roller coaster from graphic prints to solid threads. From casual garden party couture to snowy winter night sweaters and mourning black dresses, one can find an outfit for any occasion in the O'2nd Fall 2012 collection. It is a rarity in fashion to find such a broad spectrum of pieces that still speak the same language. The leading ladies featured in the [Korean brand's lookbook](https://www.trendhunter.com/trends/resilience-campaign) are [supermodels Daphne Groeneveld and Elza Luijendijk](https://www.trendhunter.com/trends/winter-2025-campaign). Their bold iconic looks help O'2nd to reach its next level of superstardom, blasting them onto the European and North American market. The constructed formal attire, combined with the baggy sophisticated sweaters, blend seamlessly into the story line of the Fall 2012 look. O'2nd wants every customer to experience its versatile lifestyle. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 44% | Activity: 28% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Versatile Fashion:** Brands can offer versatile clothing pieces that fit various occasions while remaining on-trend. - **Graphic Prints:** Fashion brands can create apparel with bold graphic prints for added visual interest. - **Iconic Models:** Using famous models in advertising campaigns can help boost a brand's popularity and expand its reach. ### Sectors Adopting This - **Fashion:** Fashion brands have a chance to broaden their audience by offering pieces that cater to different occasions and lifestyles. - **Modeling:** Hiring iconic models for advertising campaigns can help increase brand recognition and exposure. - **Marketing:** Using storytelling in advertising campaigns can help brands create an emotional connection with their target audience. ## Related on Trend Hunter - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md) - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Neighborhood-Inspired Campaigns](https://www.trendhunter.com/trends/kotn-fw-2024-collection.md) - [Minimally Elegant Fall-Ready Fashion](https://www.trendhunter.com/trends/studio-nicholson-1.md) - [Sartorial Co-Ed Fall Fashion](https://www.trendhunter.com/trends/soulland-2.md)