# O2 Advergame Virtually Stare Down Top Rugby Players By Jamie Coomber | Published 2007-08-28 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/o2-advergame-virtual-staring-competition-against-the-best-from-british-rugb References: [freshenmeup](http://www.freshenmeup.com) & [o2blueroom](http://www.o2blueroom.co.uk/Rugby/NeverSurrender/StareOut/) [O2](https://www.trendhunter.com/trends/wearable-report) have launched a [new game](https://www.trendhunter.com/trends/samsung-ads-gamebreaks) to tie in with their "Scrum in the Park" event, where users have to out stare down their challengers -- British Rugby's Mike Tindall, Josh Lewsey and Tom Rees. To play the game users need to position themselves in from of a webcam and using BitmapData, the webcam can detect when the user has indeed blinked. As well as the game the site offers an array of extras including a `making of' movie. The campaign was developed by Archibald Ingall Stretton and is an excellent example of [advances in technology](https://www.trendhunter.com/trends/athletic-intelligence-is-here) being used in an engaging way to connect with consumers. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 5% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### Key Themes Behind This Trend - **Augmented Reality Gaming:** Develop immersive games that incorporate real-time webcam interactions. - **Interactive Advertising:** Create engaging campaigns that leverage technology to connect with consumers. - **Webcam-based Interactions:** Explore new ways to utilize webcams for interactive experiences in gaming and advertising. ### Where This Applies - **Gaming:** Integrate augmented reality and webcam technology into gaming experiences. - **Advertising:** Incorporate interactive elements into advertising campaigns to captivate consumers. - **Technology:** Advance webcam-based interactions and develop innovative applications. ## Related on Trend Hunter - [AI-Powered Staring Contests](https://www.trendhunter.com/trends/blink-break.md) - [Gamified Eyecare Campaigns](https://www.trendhunter.com/trends/eye-odyssey.md) - [Digital Staredown Games](https://www.trendhunter.com/trends/second-screen-staredown.md) - [Football Challenge Campaigns](https://www.trendhunter.com/trends/beat-the-icon.md) - [Branded QR-Powered Retro Games](https://www.trendhunter.com/trends/orca-scan.md) - [AR Football Training Kits](https://www.trendhunter.com/trends/asahi-super-dry-1.md) - [Downloadable Game Beer Ads](https://www.trendhunter.com/trends/stella-beer-au-naturel.md) - [Interactive Fashion Horror Games](https://www.trendhunter.com/trends/the-room-by-gentle-monster.md) - [Motion-Based Gaming Platforms](https://www.trendhunter.com/trends/bin-jumpin.md)