# Science-Backed PMS Gummies O Positiv Gummies are Formulated to Be Tasty and Supportive By Laura McQuarrie | Published 2021-10-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/o-positiv References: [prnewswire](https://www.prnewswire.com/news-releases/flo-vitamins-launches-parent-brand-o-positiv-to-support-a-wider-range-of-womens-health-needs-301405692.html) & [opositiv](https://opositiv.com/)  FLO, the first-ever PMS Gummy is a science-backed supplement to tackle everyday problems for women. The ring-shaped gummies help to alleviate cramps, bloating, mood swings and hormonal acne with plant-based ingredients. This PMS Gummy joins other supportive products such as the [GOGO](https://www.trendhunter.com/trends/flo-vitamins) Fiber Gummy and the GTFO [Immunity](https://www.trendhunter.com/trends/kidney-stone-prevention-gummies) Gummy. As co-founder Brianna Bitton says, "[O Positiv](https://www.trendhunter.com/trends/pms-gummy-vitamin) is more than just a period brand — it's a wellness destination for each aspect of a woman's life, which is why we have products that help boost immunity and aid digestion, as well as fight PMS symptoms." O Positiv is the new parent brand that will be housing all these products and the vitamin brand is introducing a new digital storefront designed by iconic feminist designer Paula Scher. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 67% | Activity: 86% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **PMS Gummies:** Plant-based gummies formulated to alleviate PMS symptoms present opportunities for the supplement and women's health industries - **Wellness Destination:** Creating a brand that addresses multiple aspects of women's health and well-being may disrupt the wellness and supplement industries - **Digital Storefront:** Innovative digital storefronts designed by renowned designers can shake up the e-commerce and retail industries ### Sectors Adopting This - **Supplement:** PMS gummies are a potentially lucrative addition to the supplement industry - **Women's Health:** Brands that cater to women's holistic health can transform the women's health industry - **E-commerce and Retail:** Innovative digital storefronts designed by world-famous designers can revolutionize the e-commerce and retail industries ## Related on Trend Hunter - [PMS Gummy Vitamins](https://www.trendhunter.com/trends/pms-gummy-vitamin.md) - [Hormone Support Gummies](https://www.trendhunter.com/trends/hormone-support-gummies.md) - [PMS Relief Gummies](https://www.trendhunter.com/trends/sos-pms-gummies.md) - [PMS Relief Gummies](https://www.trendhunter.com/trends/pms-relief-gummies.md) - [Multi-Symptom PMS Medications](https://www.trendhunter.com/trends/o-positiv-flo-pms-complete.md) - [Fruity Hormone-Normalizing Gummies](https://www.trendhunter.com/trends/suku-vitamins-pms.md) - [Women's Health Dietary Supplements](https://www.trendhunter.com/trends/olly-supplements.md) - [PMS-Supporting Supplements](https://www.trendhunter.com/trends/pms-supplement.md) - [Intimate Health Gummies](https://www.trendhunter.com/trends/nixit-2.md)