# Unapologetic Women-Centric Campaigns O Positiv Health Hosted an Empowering Event in New York By Kalin Ned | Published 2025-09-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/o-positiv-health References: [nycforfree.co](https://www.nycforfree.co/events/o-positiv-wet-girl-summer)  An experiential marketing event was orchestrated by [O Positiv Health](https://www.trendhunter.com/trends/moisture-suppository) in New York City's Gansevoort Plaza. The centerpiece of the happening was a large-scale artistic installation shaped like a vagina. This activation served as the focal point for the brand's 'Wet Girl Summer' campaign, which aimed to openly address and destigmatize topics related to [female sexual wellness and pleasure](https://www.trendhunter.com/trends/winx-health). The event featured musical performances, distributed branded merchandise, and incorporated out-of-home advertising elements like chalk art and posters throughout several city neighborhoods. A significant component of O Positiv Health's initiative was a charitable donation exceeding twenty thousand dollars to an organization dedicated to women's health research. Concurrently, the campaign functioned to promote the company's latest product — a dietary supplement named [URO](https://www.trendhunter.com/trends/phbalanced-probiotic-wash) Vaginal Moisture + Mood, which is presented as a non-hormonal aid for supporting vaginal lubrication, circulation, and emotional well-being. Image Credit: O Positiv Health ## Trend Insights (Trend Hunter) - Score: 8.2/10 - Popularity: 98% | Activity: 97% | Freshness: 50% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Experiential Marketing Events:** Brands are increasingly leveraging immersive, real-world events to create deep emotional connections with their audience, sparking new standards for customer engagement. - **Artistic Installations in Public Spaces:** Increasingly creative and provocative installations in public areas are transforming brand messages into memorable visual experiences that captivate passersby and draw media attention. - **Women-centric Health Campaigns:** Campaigns focusing on female health and wellness issues are pushing societal boundaries and creating platforms for important conversations, indicating room for growth in products that address these topics. ### Where This Applies - **Women's Health and Wellness:** The female health industry is witnessing a shift towards products and initiatives that destigmatize sensitive topics, opening avenues for innovative supplements and educational content. - **Experiential Marketing:** Experiential marketing is evolving to include bold and daring stunts that emphasize direct consumer engagement, signaling a transformation in traditional advertising strategies. - **Dietary Supplements:** The dietary supplement sector is expanding with products like non-hormonal aids, specifically designed to address niche wellness needs such as vaginal moisture and mood, appealing to underrepresented consumer segments. ## Related on Trend Hunter - [Mind-Body Intimacy Supplements](https://www.trendhunter.com/trends/moisture-mood.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Cheeky Adult Wipe Campaigns](https://www.trendhunter.com/trends/goodwipes-launched.md) - [Large-Scale Apéritif Activations](https://www.trendhunter.com/trends/summer-of-spritz-campaign.md) - [Period Care Campaigns](https://www.trendhunter.com/trends/honey-pot.md) - [Hydrating Intimate Suppositories](https://www.trendhunter.com/trends/moisture-suppository.md) - [Celebratory Midlife Campaigns](https://www.trendhunter.com/trends/stripes-beauty-hotter-than-ever.md) - [Expansive Rebranding Initiatives](https://www.trendhunter.com/trends/sexual-health.md) - [Foggy Self-Care Billboards](https://www.trendhunter.com/trends/windows-of-selfcare.md)