# Redesigned Organic Brand Packaging Albertsons Unveiled a New Packaging Profile for O Organics By Colin Smith | Published 2023-04-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/o-organics References: [drugstorenews](https://drugstorenews.com/albertsons-unveils-redesigned-packaging-o-organics-brand) & [safeway](https://www.safeway.com/lp/o-organics-organic.html)  Albertsons has recently unveiled a redesign of its [O Organics](https://www.trendhunter.com/trends/fight-hunger-serve-hope-initiative) private brand that includes an updated logo and new-look packaging. The new packaging is designed to stand out, taking a fresh and unexpected approach to marketing an organic brand. The new design features a sharper logo with a darker blue “O” atop a similarly-colored bar below that reads "Organics" that’s set against a more colorful background. The [new packaging is vibrant and colorful](https://www.trendhunter.com/trends/thoughtful-packaging), with each product featuring a unique design that highlights the product’s organic ingredients. The new packaging is part of Albertsons’ billion-dollar own-brands club. Albertsons’ O Organics proprietary brand is being highlighted by rolling out new packaging and designating April as Organic Breakfast Month. The company plans to celebrate the brand’s growth and evolution with vibrant new packaging. Image Credit: Albertsons, O Organics ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 64% | Activity: 83% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Brand Packaging Redesign:** More companies can explore redesigning their brand packaging to make it stand out and communicate their values effectively. - **Vibrant Organic Packaging:** Organic brands can explore using vibrant, colorful and unique packaging designs to attract more customers and create brand differentiation. - **Organic Branding Campaigns:** Other organic brands can launch branding campaigns similar to Albertson's O Organics by highlighting their commitment to organic ingredients and sustainable practices. ### Sectors Adopting This - **Retail:** Retailers can explore redesigning their private brand packaging to create differentiation and stand out in a crowded market. - **Organic Food and Beverage:** Organic food and beverage brands can explore using unique packaging designs to attract more consumers and communicate their organic values effectively. - **Branding and Marketing:** Branding and marketing agencies can explore offering packaging design services to help companies stand out and communicate their brand values effectively. ## Related on Trend Hunter - [Refreshed Food Packaging Designs](https://www.trendhunter.com/trends/north-coast-organic.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Plant-Based Private Label Products](https://www.trendhunter.com/trends/open-nature-products.md) - [Product Packaging Updates](https://www.trendhunter.com/trends/cocoyo-packaging.md) - [Better-For-You Snack Packaging Redesigns](https://www.trendhunter.com/trends/betterforyou-snack.md) - [Retro Snack Rebrands](https://www.trendhunter.com/trends/back-to-nature-1.md) - [Vibrant Snack Packaging Designs](https://www.trendhunter.com/trends/cooper-street-snacks.md) - [Vibrant Better-For-You Snack Packaging](https://www.trendhunter.com/trends/betterforyou-snack-packaging.md) - [Modern Organic Pasta Packaging](https://www.trendhunter.com/trends/flour-water.md)