# Island-Sourced Skincare Collections O' O Hawaii Makes Avian-Themed Face and Body Care Products By Laura McQuarrie | Published 2018-08-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/o-o-hawaii References: [cosmeticsdesign](https://www.cosmeticsdesign.com/Article/2018/08/27/Indie-Beauty-Expo-NYC-2018-in-photos?page=5#news) & [oohawaii](https://www.oohawaii.com/) O' O Hawaii is a new line of [face and body care products](https://www.trendhunter.com/trends/smooth-glow-undaria-duo) that spotlights some of the most vibrant, [nourishing superfood ingredients](https://www.trendhunter.com/trends/beauty-kitchen-pure-collection) from the island of Hawaii that are non-GMO and where possible, organically grown. The name of the brand comes from a local island bird and an avian theme is carried throughout the entirety of the skincare collection—some of the products available from O' O Hawaii include the Birdsong eye remedy and the Birdseed facial scrub. Consumers also have the option to purchase 'The Whole Flock' and invest in the brand's entire collection with a single purchase at a discounted rate. Some of the prized ingredients that can be found powering O' O Hawaii's skincare products include [Hawaiian red algae](https://www.trendhunter.com/trends/hawaiian-floral) and nori fruit extract. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 27% | Activity: 32% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Island-sourced Skincare:** Opportunity for beauty companies to incorporate exotic, island-sourced ingredients into their skincare products. - **Avian-themed Collections:** Potential for brands to create unique, bird-inspired skincare collections that differentiate themselves in the market. - **Superfood-based Products:** Emerging market for skincare products that utilize nutrient-rich superfood ingredients for enhanced benefits. ### Sectors Adopting This - **Beauty and Personal Care:** Companies in the beauty and personal care industry can tap into the trend of island-sourced skincare and incorporate local ingredients into their products. - **Natural and Organic Cosmetics:** Opportunity for natural and organic cosmetics companies to highlight island-sourced ingredients and create avian-themed skincare collections. - **Superfood and Nutritional Supplements:** Superfood and nutritional supplement companies can expand their product offerings to include skincare products that feature nutrient-rich ingredients like Hawaiian red algae and nori fruit extract. ## Related on Trend Hunter - [Hawaiian Flowers-Inspired Beauty Collections](https://www.trendhunter.com/trends/hawaiian-flowers.md) - [Seaweed-Powered Skincare](https://www.trendhunter.com/trends/omaly.md) - [Skin-Nourishing Sun Care Cosmetics](https://www.trendhunter.com/trends/hawaiian-tropic-products.md) - [Plant-Derived Wilderness Skincare Companies](https://www.trendhunter.com/trends/wylder-organics.md) - [Sea Botanical Skincare](https://www.trendhunter.com/trends/ar-ocean.md) - [Playful Artist-Designed Skincare](https://www.trendhunter.com/trends/the-isle-adventure.md) - [Sensorial Personal Care Products](https://www.trendhunter.com/trends/osana-naturals.md) - [Sustainably Luxe Face Oils](https://www.trendhunter.com/trends/nakie-coquette.md) - [Ocean Plastic-Made Skincare Packaging](https://www.trendhunter.com/trends/new-landscapes-collection.md)