# Rainbow Housing Projects Jeroen Koolhaas and Dre Urhahn's 'O Morro' Transforms Drab to Fab By Robyn Currie | Published 2010-05-29 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/o-morro References: [cakeheadlovesevil.wordpress](http://cakeheadlovesevil.wordpress.com/2010/05/27/rainbow-landscapes/) & [lifelounge](http://www.lifelounge.com/the-lounge/news/jeroen-koolhaas-and-dre-urhahns-o-morro-project.aspx) Jeroen Koolhaas and Dre Urhahn's 'O Morro' project took over the [slums](https://www.trendhunter.com/trends/la-comunidad-habitacional) (or favela) of Rio de Janeiro and transformed the usually dreary [housing projects](https://www.trendhunter.com/trends/54-social-housing) into a rainbow wonderland. Meant to bestow residents with a [sense of pride](https://www.trendhunter.com/trends/casa-polly) in their housing, the project spanned an area of about 7,000 square meters and employed local youth to complete the project. 'O Morro' will also help to bring art to people who may not usually have access to it. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 72% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Architecture](https://www.trendhunter.com/architecture) ## Key Themes ### Why This Trend Is Growing - **Community Art Initiatives:** Opportunities for businesses to support community-based art projects that transform urban spaces and improve quality of life. - **Regeneration of Urban Areas:** Potential for businesses to invest in revitalizing underprivileged neighborhoods through creative and innovative approaches. - **Youth Employment and Empowerment:** Innovative solutions to engage and empower local youth in meaningful projects that contribute to their communities. ### Industries Being Reshaped - **Real Estate and Urban Development:** Potential for disruptive innovation in transforming housing projects and creating vibrant, inclusive communities. - **Nonprofit and Social Services:** Opportunities for organizations to collaborate and support community-driven initiatives aimed at improving living conditions and fostering creativity. - **Art and Design:** Innovations in public art installations that bring beauty, inspiration, and pride to marginalized communities. ## Related on Trend Hunter - [Lush Garden Housing Designs](https://www.trendhunter.com/trends/volante.md) - [Colorfully Transformed Homes](https://www.trendhunter.com/trends/slatuinenweg.md) - [Colorful Social Housing Blocks](https://www.trendhunter.com/trends/van-sinderen-plaza.md) - [Ultra-Colorful High-Density Residential Designs](https://www.trendhunter.com/trends/highdensity-residential-design.md) - [Pastel Tonal Apartment Blocks](https://www.trendhunter.com/trends/regensburg-quarter.md) - [Neon Illustation-Donned Buildings](https://www.trendhunter.com/trends/crafted-world-exhibition-1.md) - [Military Base-Transformed Housing](https://www.trendhunter.com/trends/buitenplaats-koningsweg.md) - [Biodiverse Floating Housing Developments](https://www.trendhunter.com/trends/floating-neighborhood.md) - [Pixelated Illusion Housing](https://www.trendhunter.com/trends/van-b.md)