# Cheese Grater Architecture The 'O House' by Philippe Stubbei is a Celebration of Circles By Marissa Brassfield | Published 2009-04-05 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/o-house-philippe-stubbei References: [swipelife](http://swipelife.com/2009/04/03/o-house-by-philippe-stuebi-architekten/) The 'O House' by Philippe Stubbei is gorgeous, but it sort of reminds me of a cheese grater. With its rows of [circular cutouts](https://www.trendhunter.com/trends/villa-o), it's hard to believe that the 'O House' is a [residential abode](https://www.trendhunter.com/trends/loop-house) rather than a contemporary design museum or art gallery. Perhaps the [futuristic design](https://www.trendhunter.com/trends/yoohome) of the 'O House' is inspired by the cheese for which its Switzerland location is most famous. What do you think? **Implications** - Consumers are almost immediately drawn to the products with which they are able to relate or to those that generate a sense of familiarity. These types of products come across as more approachable and are much more likely to be invested in by consumers than those that are not. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 43% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Futuristic Architecture:** Exploring unconventional and futuristic design in architecture, such as using circular cutouts, creates opportunities for disruptive innovation in the architectural industry. - **Contemporary Design:** The integration of contemporary design elements, like circular patterns, in residential spaces presents opportunities for disruptive innovation in the interior design industry. - **Consumer Relatability:** Creating products that evoke a sense of familiarity, like the 'O House' cheese grater architecture, holds potential for disruptive innovation in various consumer-focused industries. ### Where This Applies - **Architecture:** Integrating unconventional design elements, such as circular cutouts, in architecture can disrupt the traditional residential construction industry. - **Interior Design:** Incorporating contemporary design elements and unique patterns, like circular motifs, into interior spaces can disrupt the conventional approach to residential and commercial design. - **Consumer Products:** Creating relatable and familiar products, inspired by unique architectural designs like the 'O House,' can disrupt various consumer product industries by capturing consumer attention and increasing investment potential. ## Related on Trend Hunter - [Chalet-Inspired Showrooms](https://www.trendhunter.com/trends/gstaad-house.md) - [Sloped Site Concrete Residences](https://www.trendhunter.com/trends/oeiras-house.md) - [Geometric Structural Forest Homes](https://www.trendhunter.com/trends/c-house.md) - [Dynamic Y-Shaped Glazed Houses](https://www.trendhunter.com/trends/the-y-house.md) - [Communal Concrete Home Projects](https://www.trendhunter.com/trends/house-c.md) - [Fish Lifestyle-Inspired Residences](https://www.trendhunter.com/trends/house-of-gills.md) - [Chic Curved Houses](https://www.trendhunter.com/trends/curved-house1.md) - [Modern Concrete Hayfield Homes](https://www.trendhunter.com/trends/759-house.md) - [Floating Level Aesthetic Residences](https://www.trendhunter.com/trends/oak-house-1.md)