# Multifunctional Necklace Sets AMY O Jewelry Released the 'O Collection' in Time for the Holidays By Grace Mahas | Published 2019-10-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/o-collection References: [amyojewelry](https://amyojewelry.com/) & [amyojewelry](https://amyojewelry.com/collections/o-collection) AMY O Jewelry (which stands for "accessories make your outfit"), recently launched the 'O Collection' -- three necklaces that can be worn six different ways. The pieces are designed by Gina Nam and the brand was born from a need to provide customers with high-quality and affordable jewelry. The newly released O Collection features three necklaces: a long, star-shaped pendant; a mid-length necklace with [small crystals](https://www.trendhunter.com/trends/oak-lunas) placed evenly throughout the necklace; and an adjustable, [delicate gold chain](https://www.trendhunter.com/trends/alhambra-collection). Each piece is handcrafted using Gold/Rose Gold Vermeil with a genuine .925 sterling silver base and a layer of 14k Gold. The O Collection is available one for between $80-$150 for Solos, $150-$220 for Layered Duos, and $225-$290 for Layered Trios. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 13% | Activity: 56% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry) ## Key Themes ### Key Themes Behind This Trend - **Multifunctional Jewelry:** Expanding the concept of jewelry by creating pieces that can be worn in multiple ways, offering customers versatility and uniqueness. - **Affordable Luxury:** Developing jewelry collections that feature high-quality materials at affordable price points, making luxury accessible to a wider range of customers. - **Customizable Accessories:** Designing jewelry that can be adjusted or layered according to personal preferences, allowing individuals to create their own unique combinations. ### Where This Applies - **Fashion Accessories:** The fashion accessories industry can explore the potential of creating multifunctional pieces that expand the versatility of traditional accessories. - **Jewelry:** Jewelry brands can tap into the market for affordable luxury by offering collections that combine high-quality materials with accessible price points. - **E-commerce:** E-commerce platforms can facilitate the customization of accessories by providing options for customers to mix and match different jewelry pieces online. ## Related on Trend Hunter - [Consciously Cool Jewelry](https://www.trendhunter.com/trends/the-art-of-adornment.md) - [Gender Inclusive Jewelry Collections](https://www.trendhunter.com/trends/sarah-o-jewelry-allgender-collection.md) - [Personalized Jewelry Capsule Collections](https://www.trendhunter.com/trends/oak-and-luna-x-stephanie-gottlieb.md) - [Empowering Valentine's Day Collabs](https://www.trendhunter.com/trends/olaeda-x-sarah-ostiguy.md) - [Stunning Organic-Inspired Jewelry Collections](https://www.trendhunter.com/trends/organicinspired-jewelry.md) - [Empowering Love-Themed Jewelry](https://www.trendhunter.com/trends/heart-on-lock.md) - [Playful Jewelry Brands](https://www.trendhunter.com/trends/mademoiselle-jules.md) - [Gemstone Initial Necklaces](https://www.trendhunter.com/trends/oak-lunas.md) - [Delicate Jewelry Designs](https://www.trendhunter.com/trends/alhambra-collection.md)