# Impromptu Street Sports Photography The O Campo Image Series Uses Satelites to Capture Soccer By Leslie Chen | Published 2011-07-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/o-campo References: [schmid.wordpress](http://schmid.wordpress.com/works/2010-o-campo/) & [blurb](http://www.blurb.com/books/1269569) The O Campo photographic series provides a glimpse into the [sports culture](https://www.trendhunter.com/trends/arena-liga-portugal) of Brazilian cities. The project was created by Joachim Schmid and captured with the use of satellite. Although these [soccer fields](https://www.trendhunter.com/trends/ballers-sports-venue) are not usable according to the official rules of [FIFA](https://www.trendhunter.com/trends/ea-sports-fc), the desire to play clearly surpasses these regulations. The whole O Campo series consists of 16 images and is available in a book from Blurb. O Campo is The Field when translated into English; although language and everything else clearly transcends past any limitations when it comes to the love of the game. **Implications** - With so many new designs coming out each day, consumers are looking for ones they can relate to. Products featuring an familiar element are appealing to those who want a closer connection to the purchases they make. Developing more designs like this could help a company grow its brand even further. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 12% | Activity: 2% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Key Themes Behind This Trend - **Street Sports Photography:** Opportunity for photographers to capture the authentic sports culture of cities through impromptu street sports photography. - **Satellite Photography:** Opportunity to use satellites for capturing unique and aerial perspectives in photography, like the O Campo series. - **Localization of Products:** Opportunity for companies to develop products that incorporate familiar elements and resonate with consumers, building stronger brand connections. ### Where This Applies - **Photography:** The photography industry can explore new approaches to capturing sports culture using impromptu street sports photography. - **Technology:** The use of satellites in photography opens up opportunities for the technology industry to provide innovative imaging solutions. - **Consumer Goods:** Companies in the consumer goods industry can leverage the trend of localization to create products that resonate with consumers and enhance brand loyalty. ## Related on Trend Hunter - [Repurposed Packaging Soccer Fields](https://www.trendhunter.com/trends/lays-replay-soccer-field.md) - [Logo-Centric Soccer Campaigns](https://www.trendhunter.com/trends/mls-season-pass.md) - [Ball Game-Promoting Urban Initiatives](https://www.trendhunter.com/trends/more-ball-games.md) - [Artfully Designed Soccer Shirts](https://www.trendhunter.com/trends/oof-x-umbro.md) - [Square-Shaped Soccer Balls](https://www.trendhunter.com/trends/unplayaball.md) - [Creative Eerie-Themed Soccer Campaigns](https://www.trendhunter.com/trends/scary-good.md) - [Soccer Jersey-Inspired Fashion](https://www.trendhunter.com/trends/balenciagas-soccer-series.md) - [Soccer Structure-Inspired Brands](https://www.trendhunter.com/trends/ea-sports-fc.md) - [Soccer-Themed Fragrance Pop-Ups](https://www.trendhunter.com/trends/brazil-and-argentina.md)