# Noble Sicilian Menswear The O. BALLOU Spring/Summer Lookbook Encompasses Old-School Grandeur By Vasiliki Marapas | Published 2014-07-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/o-ballou-springsummer References: [highsnobiety](http://www.highsnobiety.com/2014/07/23/o-ballou-spring-summer-2015-lookbook/) & [oballou](http://oballou.com/) The O. BALLOU Spring/Summer 2015 collection was influenced by its Sicilian roots. More specifically, the collection was inspired by the island's capital, Palermo. The brand continues its exploration of [southern Italian identity](https://www.trendhunter.com/trends/abaya-capsule) with this collection, offering a series of [soft knits that are perfectly tailored](https://www.trendhunter.com/trends/graphpaper-ss26). The fabrics (from Italy and Japan) were picked specifically to ensure that the form and fit of each garment is up to par with the brand's quality. Each piece is both light and luxurious, staying true to the subtly, sophistication and finesse that is synonymous with the island and its history as the "heart of a kingdom." Overall, the O. BALLOU Spring/Summer 2015 collection has a [fitting elegance, composure and masculine energy](https://www.trendhunter.com/trends/soft-touch-by-bugatchi) that makes it an inspired wardrobe choice. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 50% | Activity: 34% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Italian-inspired Menswear:** With the success of the O. BALLOU Spring/Summer Collection, there is a disruptive opportunity for further exploration of southern Italian culture within menswear fashion. - **Luxury Men's Knitwear:** There is an opportunity for disruptive innovation in the knitwear industry by creating luxurious, tailored pieces using high-quality fabrics like those used in the O. BALLOU Spring/Summer Collection. - **Sophisticated Masculine Energy:** The success of the O. BALLOU brand's subtle sophistication and finesse in menswear fashion creates a disruptive opportunity for similar innovation that exudes masculine energy. ### Industries Being Reshaped - **Menswear Fashion:** The O. BALLOU Spring/Summer Collection presents opportunities for disruptive innovation in Italian-inspired menswear fashion. - **Luxury Fashion:** There is potential in the luxury fashion industry to create disruptive innovation by using high-quality materials, similar to those in the O. BALLOU Collection, to create unique collections. - **Knitwear Production:** The success of the O. BALLOU Spring/Summer Collection shows that there is an opportunity in knitwear production to create luxurious, tailored pieces with high-quality fabrics and aesthetically appealing designs. ## Related on Trend Hunter - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Seasonal Fashion Ranges](https://www.trendhunter.com/trends/grand-ss26.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Apparel Drop Additions](https://www.trendhunter.com/trends/percival-ss25-drop-2.md) - [Modern Tailored Spring Fashion](https://www.trendhunter.com/trends/graphpaper-ss26.md) - [Elevated Casual Spring Collections](https://www.trendhunter.com/trends/robert-barakett-spring.md) - [Elevated Menswear Collections](https://www.trendhunter.com/trends/soft-touch-by-bugatchi.md) - [Travel-Ready Summer Menswear](https://www.trendhunter.com/trends/tangerine-palisade.md) - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md)