# Smartphone-Secreting Clocks The O Alarm Hides Your Phone to Help You Sleep By Michael Hines | Published 2013-04-17 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/o-alarm References: [tuvie](http://www.tuvie.com/o-alarm-iphone-speaker-docking-station-by-sehee-lim/) Sehee Lim has designed the O Alarm in an attempt to help the tech-obsessed get a better night’s sleep. The circular alarm clock works as a combination [iPhone](https://www.trendhunter.com/trends/apple-snooze) dock and alarm. The alarm portion of the design works in conjunction with the O Alarm app. Lim’s design features intuitive touch controls that let you spin forward or backward to set the time on the alarm. It’s no secret that the majority of young people, and people in general, are obsessed with their electronics. Many take their phones to bed with them, and according to Lim’s research this can cause disruptions in sleep. The O Alarm is a functional way to free yourself from [slavery to your phone at night](https://www.trendhunter.com/trends/hatch-restore-3) to ensure that you get a complete night’s sleep. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 57% | Activity: 37% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Tech-free Sleep:** Opportunities for innovative products or services that promote better sleep by minimizing the use of technology before bed. - **Intuitive Alarm Clocks:** Opportunities for alarm clocks that incorporate user-friendly and easy-to-use touch controls to improve the user experience. - **Multifunctional Devices:** Opportunities for devices that serve multiple functions, such as combining an alarm clock with a smartphone dock. ### Industries Being Reshaped - **Sleep Tech:** The sleep technology industry can explore new product offerings that aim to improve sleep quality and reduce reliance on technology at bedtime. - **Alarm Clock Manufacturers:** Companies that specialize in alarm clock production can develop and market innovative, user-friendly alarm clocks with additional functionalities. - **Smartphone Accessories:** The smartphone accessories industry can create products that enhance sleep hygiene, such as smartphone docks that encourage users to keep their phones away at night. ## Related on Trend Hunter - [Digital Personality Alarm Clocks](https://www.trendhunter.com/trends/alarm-oclock.md) - [Branded Technology Alarm Clocks](https://www.trendhunter.com/trends/apple-snooze.md) - [Anti-Smartphone Bedside Alarm Clocks](https://www.trendhunter.com/trends/mudita-clocks.md) - [Accessibility-Focused Alarm Clocks](https://www.trendhunter.com/trends/routine-alarm-clock.md) - [Smartphone Detox Lockboxes](https://www.trendhunter.com/trends/smartphone-lock-box.md) - [Miniature Phone Beds](https://www.trendhunter.com/trends/phone-sleep.md) - [Smartphone-Sized Beds](https://www.trendhunter.com/trends/phone-sleep-collection.md) - [Distraction-Free Alarm Clock Concepts](https://www.trendhunter.com/trends/ahmed-rashad.md) - [Chic Circadian Rhythm Clocks](https://www.trendhunter.com/trends/hatch-restore-2.md)