# NZDating Buses By Angela Lowe | Published 2006-10-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nzdating-buses References: [gushmagazine](http://www.gushmagazine.com/article/nzd-dating-buses/) & [frederiksamuel](http://www.frederiksamuel.com/blog/2006/10/nzdating.html) NZDating is an [internet dating site](https://www.trendhunter.com/trends/bar-dating) based in New Zealand. They chose to display their service on the [back of buses](https://www.trendhunter.com/trends/beat-the-bus-challenge), which ran in a loop together. The concept makes sense when the buses are together (Bus 1 - "find perfect" Bus 2 - "you match"), but the message gets lost when they are not in close proximity to each other. (GUSH Magazine) **Implications** - With traditional means of advertising over saturating the market and becoming negligible, marketers must find more inventive ways to garner the attention of their potential customers. [Publicity stunts](https://www.trendhunter.com/trends/mwcurated) such as the NZDating bus represents a shift from conventional marketing to events-based occurrences that generate media attention by being newsworthy. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 99% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Romance](https://www.trendhunter.com/romance) ## Key Themes ### What's Driving This Trend - **Events-based Marketing:** Marketers must find inventive ways to garner attention by creating newsworthy event-based occurrences instead of traditional advertising. - **Non-traditional Advertising:** As traditional advertising methods saturate the market, brands need to look for non-conventional ways to gain customer attention. - **Disruptive Publicity Stunts:** Creating disruptive publicity stunts that generate media attention provides a potential for massive growth in brand awareness. ### Who This Affects Most - **Marketing and Advertising:** As traditional advertising methods become less effective, marketers must innovate to find new ways to reach their target audience. - **Transportation:** By embracing advertising on buses, companies in transportation industry have the opportunity to gain new revenue streams. - **Online Dating:** By exploring innovative ways to advertise, online dating companies have an opportunity to stand out in a crowded market. ## Related on Trend Hunter - [Double-Decker Bus Tastings](https://www.trendhunter.com/trends/nyetimber.md) - [Dating-App Holiday Campaigns](https://www.trendhunter.com/trends/bumbles-holiday-campaign.md) - [Handmade Dating App Ads](https://www.trendhunter.com/trends/get-paired-with-paird.md) - [Racecar-Inspired Dating Experiences](https://www.trendhunter.com/trends/datetona-at-daytona-500.md) - [Bold Dating Campaigns](https://www.trendhunter.com/trends/dating-sunday.md) - [Friendship-Focused Election Campaigns](https://www.trendhunter.com/trends/the-friendship-bus.md) - [Playful Gen-Z Dating Campaigns](https://www.trendhunter.com/trends/crush-feelings.md) - [Speed Dating Diners](https://www.trendhunter.com/trends/real-matches-are-back.md) - [Romantic Retailer Basket Campaigns](https://www.trendhunter.com/trends/asda-red-baskets.md)