# Watermelon Eyelashes The NYX Special Effect Lashes Add Some Spunk to Your Look By Joanne Lam | Published 2010-06-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nyx-special-effect-lashes References: [blog.urbanoutfitters](http://blog.urbanoutfitters.com/blog/nyx_faux_lashes) & [urbanoutfitters](http://www.urbanoutfitters.com) Getting creative with makeup is a cinch with these [NYX](https://www.trendhunter.com/trends/nyx-x-beetlejuice) Special Effect Lashes. These designs are definitely unlike any of the [classic faux lashes](https://www.trendhunter.com/trends/kiss-falscara-value-packs) we've seen in the past. Including watermelon and leopard print designs, these cute makeup accessories will make an interesting fashion statement and get many second glances. The NYX Special Effect Lashes are made from natural hair and synthetic fibers, making your faux eyelash look appear as natural as possible. Though, how natural can watermelon eyelashes really get? See for yourselves in the featured gallery. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 81% | Activity: 58% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Creative Makeup Trends:** Exploring unique and unconventional designs for eyelashes provides an opportunity for disruptive innovation in the beauty industry. - **Natural-looking Faux Lashes:** Developing synthetic fibers that closely resemble natural hair offers disruptive innovation potential in the eyelash industry. - **Fashionable Statement Accessories:** Creating eye-catching and unconventional makeup accessories offers opportunities for disruptive innovation in the fashion industry. ### Who This Affects Most - **Beauty:** The beauty industry can capitalize on the demand for unique and creative makeup trends. - **Eyelash:** The eyelash industry can explore the development of natural-looking synthetic fibers for faux eyelashes. - **Fashion:** The fashion industry can embrace unconventional makeup accessories as fashionable statement pieces. ## Related on Trend Hunter - [Balayage-Inspired False Lashes](https://www.trendhunter.com/trends/balayage-wispies.md) - [Ultra-Flexible False Eyelashes](https://www.trendhunter.com/trends/v-by-velour.md) - [Edgy 90s-Style False Lashes](https://www.trendhunter.com/trends/kiss-lash-couture-rebel-collection.md) - [Glue-Free Natural-Looking Falsies](https://www.trendhunter.com/trends/impress-falsies.md) - [Natural-Looking Self-Stick Lashes](https://www.trendhunter.com/trends/selfstick-xtension-strips.md) - [Value-Minded False Lash Packs](https://www.trendhunter.com/trends/kiss-falscara-value-packs.md) - [MUA-Approved False Lashes](https://www.trendhunter.com/trends/velour-x-cgonzalez.md) - [Plant-Powered Neon Mascaras](https://www.trendhunter.com/trends/neon-mascara.md) - [Unconventionally Colored Mascaras](https://www.trendhunter.com/trends/colored-mascara.md)