# Pride-Honoring Makeup Lines NYX Professional Makeup Launches Three Charitable Product Lines By Amy Duong | Published 2020-05-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nyx-professional-makeup References: [nyxcosmetics](https://www.nyxcosmetics.ca/) [NYX](https://www.trendhunter.com/trends/treatinspired-holiday-2025-collection) Professional Makeup celebrates Pride Month with the launch of three new product lines that vibrantly honor the month. The most notable element of the new launches is that 100% of the proceeds up to $25,000 CAD will be directed towards 'It Gets Better Canada.' It is a nonprofit organization that centers around the mission to empower, uplift, and connect [LGBTQ](https://www.trendhunter.com/trends/limitededition-pride-collection)+ youth in the country. The first of the three launches is the Ultimate Shadow Palette Brights, which has rainbow-inspired pressed pigments and eyeshadows. The second is the Vivid Brights Eyeliner, which is a retractable colorful eyeliner that comes in matte or shimmer. The last product line is the Shout Loud Satin Lipstick which are infused with mango and shea butter. Image Credit: NYX Cosmetics ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 55% | Activity: 42% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Pride-inspired Product Lines:** Brands across various industries have an opportunity to create product lines that celebrate and support LGBTQ+ communities, aligning with Pride Month and charitable causes. - **Charitable Collaborations:** Collaborations between brands and nonprofit organizations present an opportunity for businesses to create products that raise funds for meaningful causes while engaging consumers. - **Inclusive Beauty:** The rise of inclusive beauty lines offers a disruptive innovation opportunity for companies to cater to a diverse range of consumer needs and preferences, promoting self-expression and acceptance. ### Where This Applies - **Cosmetics:** The cosmetics industry can capitalize on the trend of pride-honoring makeup lines by launching inclusive product ranges that support LGBTQ+ communities and contribute to charitable causes. - **Fashion:** The fashion industry has an opportunity to collaborate with nonprofit organizations and create limited-edition clothing collections that celebrate Pride Month and generate donations for LGBTQ+ youth programs. - **Personal Care:** Companies in the personal care industry can develop inclusive product lines, such as haircare or skincare, that cater to diverse needs and provide a supportive platform for the LGBTQ+ community. ## Related on Trend Hunter - [Pride Eyeshadow Launches](https://www.trendhunter.com/trends/pride-eyeshadow-vault.md) - [Adorable Pride-Celebrating Beauty Sets](https://www.trendhunter.com/trends/limitededition-pride-collection.md) - [Thematic Holiday Makeup Lines](https://www.trendhunter.com/trends/treatinspired-holiday-2025-collection.md) - [Vibrant Pride Month Makeup](https://www.trendhunter.com/trends/beam-bright-rainbow-highlighter.md) - [Charitable Lipcare Campaigns](https://www.trendhunter.com/trends/it-gets-better-project.md) - [Pride Month Nail Polishes](https://www.trendhunter.com/trends/sally-hansen-x-pride-limited-edition-collection.md) - [Pride-Celebrating Skincare Campaigns](https://www.trendhunter.com/trends/2025-pride-campaign.md) - [Pride-Supporting Cosmetic Campaigns](https://www.trendhunter.com/trends/sephora-and-haus-labs-by-lady-gaga.md) - [Expansive Pride Month Initiatives](https://www.trendhunter.com/trends/primark-pride-collection.md)