# Dermatological Photography Pop-Ups 'NY:SKIN' is a Photography Pop-Up from Leo Pharma By Laura McQuarrie | Published 2016-11-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/nyskin References: [eventmagazine](http://www.eventmagazine.co.uk/global-leo-pharma-launches-photographic-pop-up-nyskin/brands/article/1414789) & [leo-pharma](http://www.leo-pharma.com/Home/LEO-Pharma/Media-centre/News/LEO-Pharma-to-launch-NYSKIN.aspx) In collaboration with brand experience and creative agencies Hot Pickle and Antidote, global dermatological company Leo Pharma is launching an all-new [photographic pop-up](https://www.trendhunter.com/trends/the-secret-ingredient-pop-up) by the name of 'NY:SKIN.' NY:SKIN is aiming to capture the faces of New York inhabitants, as lensed by famous fashion photographer Rankin. He says: "Celebrating the idea of ‘real beauty’ has always been at the heart of what I do, so being able to explore this powerful concept further with skin health leaders Leo Pharma is a natural extension of my passion." The [skin-focused photography pop-up](https://www.trendhunter.com/trends/cerave-commemorates-20-years) is being launched in New York City to coincide with Healthy Skin Awareness Month. Photographs, including flaws and all, that are captured as part of this pop-up will be displayed at a [pop-up gallery](https://www.trendhunter.com/trends/seoul-in-the-city), as well as online through a project microsite. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 65% | Activity: 81% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Real Beauty Photography:** The trend of capturing authentic and unedited beauty through photography can be applied in the personal care and cosmetics industry. - **Pop-up Showrooms:** Developing pop-up showrooms and galleries can disrupt the traditional art display and retail industry. - **Branded Experiences:** Creating branded experiences that integrate art and culture can differentiate a company in the pharmaceutical industry. ### Where This Applies - **Personal Care and Cosmetics:** Incorporating unedited and authentic beauty in product campaigns can differentiate a company in the personal care industry. - **Art Display and Retail:** Developing pop-up showrooms and galleries can disrupt the traditional art display and retail industry. - **Pharmaceutical:** Creating branded experiences that integrate art and culture can differentiate a company in the pharmaceutical industry. ## Related on Trend Hunter - [Festive Skincare Pop-Ups](https://www.trendhunter.com/trends/byoma-wonderlab.md) - [Demystifying Skincare Pop-Ups](https://www.trendhunter.com/trends/the-power-of-simple-experience.md) - [Interactive Skincare Labs](https://www.trendhunter.com/trends/cetaphil-skinlabs.md) - [London-Based Skincare Events](https://www.trendhunter.com/trends/byoma-2.md) - [Climate-Based Skincare Pop-Ups](https://www.trendhunter.com/trends/axisy-and-senti-senti.md) - [Filler Fatigue Pop-Ups](https://www.trendhunter.com/trends/3-minute-clinic.md) - [Secret Skincare Pop-Ups](https://www.trendhunter.com/trends/hey-its-cerave-popup.md) - [Laser Facial SoHo Pop-Ups](https://www.trendhunter.com/trends/sev-laser.md) - [Immersive Night-Market Skincare Events](https://www.trendhunter.com/trends/night-market-popup.md)