# Dual Magazine Covers NYLON Features 2 Gossip Girls Covers By Bianca | Published 2008-04-18 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/nylon-gossip-girl References: [catwalkqueen](http://www.catwalkqueen.tv/2008/04/more_from_the_g.html) & [nylonmag](http://www.nylonmag.com/?section=article&parid=1309) The latest issue of **[NYLON magazine](https://www.trendhunter.com/trends/nylon-membership)** was printed with [alternate covers](https://www.trendhunter.com/trends/lego-and-wallpaper), one featuring Blake Lively and the other Leighton Meester, both of whom stars of the hit TV series *Gossip Girl*. It's a great marketing approach for the magazine, as fans of the show (or the celebs) will instantly be attracted to both covers. A true collector would probably go so far as to purchase both, despite the inner content being the same. The [issue](http://www.nylonmag.com/?section=article&parid=1309) features a beautiful editorial spread of Blake, who plays Serena Van Der Woodsen on the show, and Leighton who plays Blair Waldorf. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 62% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Dual Covers:** Printing alternate covers for a magazine can attract more customers and collectors alike. - **Celebrity Marketing:** Using celebrities to promote a brand or product can appeal to existing fans and attract new ones. - **Editorial Spreads:** Featuring beautiful editorial spreads can enhance the overall appeal and value of a magazine. ### Industries Being Reshaped - **Magazine Publishing:** The magazine publishing industry can leverage the strategy of printing dual covers to attract and retain more customers. - **Celebrity Endorsement:** Celebrity endorsement is a powerful marketing tool for various industries such as fashion, beauty and entertainment. - **Photography:** The photography industry can play a significant role in creating stunning editorial spreads for magazines and brands. ## Related on Trend Hunter - [Dynamic NFT Magazines](https://www.trendhunter.com/trends/vogue-singapore-magazine.md) - [Character-Driven Fashion Newsletters](https://www.trendhunter.com/trends/the-realgirl.md) - [Actress-Backed Sparkling Mixers](https://www.trendhunter.com/trends/betty-buzz.md) - [80s-Style Actress-Approved Activewear](https://www.trendhunter.com/trends/old-navy-active.md) - [Athlete-Starring Cosmetic Campaigns](https://www.trendhunter.com/trends/glossier-5.md) - [Intergenerational Fashion Series](https://www.trendhunter.com/trends/gapstudios-fw25.md) - [Music Magazine Cover NFTs](https://www.trendhunter.com/trends/rolling-stone.md) - [Invite-Only Membership Programs](https://www.trendhunter.com/trends/nylon-membership.md) - [Sensorial Performance Haircare](https://www.trendhunter.com/trends/blake-brown.md)