# One-Take Music Videos Nyle's “Let the Beat Build” Sample & Freestyle is Amazing By Marissa Brassfield | Published 2009-04-20 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/nyles-let-the-beat-build References: [swaggerdap.blogspot](http://swaggerdap.blogspot.com/2009/04/nyle-let-beat-build-one-take-video.html) & [nyellee](http://nyellee.com/) This video for “Let the Beat Build” by Nyles has been making its rounds on Twitter all weekend. Nyles is a Philadelphia-born NYU student that has turned into something of a local hip-hop sensation, and it’s not difficult to see why. He’s sampled the beat from Lil’ Wayne’s “[Let the Beat Build](http://www.youtube.com/watch?v=vcK8mS4JCug)” and created a live version with his own freestyle—and filmed the whole thing in one take. With profanity-free lines that riff on the recession and his resemblance to Lil’ Wayne, Nyle’s “Let the Beat Build” is a fascinating listen. What rivals his lyrics, however, are the musicians and talent he’s enlisted to accompany his live performance. Stellar. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 8% | Activity: 71% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **One-take Videos:** Disruptive innovation opportunity for video production companies to create more realistic, authentic & spontaneous videos in one take. - **User-generated Music Videos:** Disruptive innovation opportunity for music companies that allow users to create music videos on their own with the help of a music app with fun and exciting effects. - **Social Media Music Videos:** Disruptive innovation opportunity for social media/app companies to enable users to produce and upload spontaneous, quirky music videos using only the camera of their device. ### Sectors Adopting This - **Video Production:** Opportunity for video production companies to revolutionize the way videos are produced, making them more realistic and authentic while saving time and money. - **Music Production:** Disruptive innovation opportunity for music companies to create music apps that help users produce music and music videos in their own unique way. - **Social Media/ App Development:** Opportunity for social media and app companies to innovate by allowing users to produce and upload their own spontaneous music videos in an easy and accessible manner. ## Related on Trend Hunter - [Rapper-Hosted Live Concerts](https://www.trendhunter.com/trends/lil-wayne-1.md) - [Motion-Powered Songs](https://www.trendhunter.com/trends/motionpowered-song.md) - [Miniature Artful Hip-Hop Landmarks](https://www.trendhunter.com/trends/danny-cortes.md) - [AI-Generated Rap Music Videos](https://www.trendhunter.com/trends/love-you-more.md) - [Bouillon-Based Food Campaigns](https://www.trendhunter.com/trends/fast-food-remix.md) - [Rap Practice Tools](https://www.trendhunter.com/trends/rhyme-time.md) - [NFT-Based Music Platforms](https://www.trendhunter.com/trends/squad-of-knights.md) - [Hip-Hop-Influenced Art Installations](https://www.trendhunter.com/trends/bric-house.md) - [Catchy Basked Pasta Ads](https://www.trendhunter.com/trends/noodles-cos-chicken-parmesan.md)