# Social Fashion Pop-Ups Tumblr Created a NYFW Pop-Up Shop Featuring a RTW Collection By Laura McQuarrie | Published 2015-09-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nyfw-fashion References: [racked](http://www.racked.com/2015/9/9/9297647/tumblr-fashion-nyfw-spring-2016) & [tumblr](https://www.tumblr.com/tagged/nyfw) Since fashion and blogging have come to depend on one another, for the past few seasons [Tumblr](https://www.trendhunter.com/trends/tumblr-campaign) has had a strong presence at NYFW fashion events. This year, the social media platform is doing things a little differently. In keeping with the tradition of the 10 past seasons, Tumblr will be sending a group of elite bloggers like Sam Cannon, Kate Owen and Miguel Yatco to cover NYFW events. To celebrate this mini milestone, Tumblr is also hosting a pop-up shop that will sell pieces from its own [RTW](https://www.trendhunter.com/trends/bruceglen) capsule collection. What's neat about these clothing designs is that they come from Tumblr's own creative community. Following the pop-up shop's opening to the public on Friday, the entire collection will be made available online the following Monday. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 96% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Social Fashion Pop-ups:** The rise of social fashion pop-ups presents an opportunity for brands to engage directly with consumers through immersive experiences. - **Blogging and Fashion Collaboration:** The collaboration between fashion and blogging platforms offers the potential for influencers to create their own collections and drive online sales. - **Community-driven Fashion Design:** The emergence of community-driven fashion design platforms allows for collaborative and inclusive design processes, resulting in unique and diverse fashion collections. ### Who This Affects Most - **Fashion Retail:** Fashion retailers can leverage social fashion pop-ups to create buzz around their brand and attract new customers to physical retail spaces. - **Digital Fashion Platforms:** Digital fashion platforms can collaborate with bloggers to offer exclusive collections and drive traffic to their online stores. - **Creative Community Platforms:** Creative community platforms can host pop-up shops to showcase and sell designs created by their community members, providing exposure and opportunities for emerging designers. ## Related on Trend Hunter - [Community Commerce Pop-Ups](https://www.trendhunter.com/trends/tiktok-shop-uk.md) - [Stylish Soda Pop-Ups](https://www.trendhunter.com/trends/poppi-world.md) - [Immersive Back-to-School Pop-Ups](https://www.trendhunter.com/trends/sprayground-pop-up.md) - [Forward-Thinking Wedding Pop-Ups](https://www.trendhunter.com/trends/anthropologie-weddings-x-pinterest.md) - [NYC-Based Apparel Stores](https://www.trendhunter.com/trends/aviator-nation.md) - [Selective Retail Pop-Ups](https://www.trendhunter.com/trends/woolrich-black-label.md) - [Wintry Retail Activations](https://www.trendhunter.com/trends/winter-wonderland-popup.md) - [Fashion Week NFTs](https://www.trendhunter.com/trends/altuzarra.md) - [Film Festival Retail Events](https://www.trendhunter.com/trends/tiff-popup-shop.md)