# Creepy Painvertising Nycomed's Agony Campaign By Ayman | Published 2008-12-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/nycomeds-agony-ad-campaign References: [adsoftheworld](http://adsoftheworld.com/media/print/nycomed_agony_1) Typical breakthrough cancer pain episodes strike many times a day, peak within minutes and last for about a half hour. Nycomed is developing a new way to help patients gain better control over these episodes and lessen their pain and agony. In order to promote their [intranasal analgesic delivery system](https://www.trendhunter.com/trends/consumer-education-campaign) designed to closely match typical breakthrough cancer pain episodes, Nycomed collaborated with Sentrix Global Health Communication on a [series of ads](https://www.trendhunter.com/trends/a-finger-for-hope) that illustrate the agony people endure when they suffer from these breakthrough cancer pain attacks. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 59% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Intranasal Delivery Systems:** Companies can develop new intranasal delivery systems for cancer pain drugs to help patients control their pain more effectively. - **Visual Health Communication:** Healthcare companies should consider using visual health communication techniques to better illustrate patients' pain and suffering to their audience. - **Breakthrough Pain Management:** A new category of pain management solutions can be developed to specifically address the challenges of cancer breakthrough pain episodes. ### Who This Affects Most - **Pharmaceutical:** Pharmaceutical companies can focus on developing new drug delivery technologies to address cancer pain sufferers' unmet needs. - **Healthcare Advertising:** New trends in healthcare advertising can use visual imagery to visualize the patient experience and promote patient engagement. - **Pain Management:** A new category of pain management solutions targeted specifically at cancer breakthrough pain episodes can be developed to fill the unmet needs of cancer patients. ## Related on Trend Hunter - [AI-Powered Pain Visualization Experiences](https://www.trendhunter.com/trends/art-of-release.md) - [Pain Advocacy Passes](https://www.trendhunter.com/trends/pain-pass.md) - [Sporty Pharmaceutical Campaigns](https://www.trendhunter.com/trends/advil-x-the-nfl.md) - [Migraine-Focused Pain Relievers](https://www.trendhunter.com/trends/panmigrol-migraine-and-headache-relief.md) - [Pain Relieving Patch Launches](https://www.trendhunter.com/trends/precise-pain-relieving-patch.md) - [Smile-Focused Running Campaigns](https://www.trendhunter.com/trends/smile-20.md) - [Sensory Product Pop-Ups](https://www.trendhunter.com/trends/the-pain-payback.md) - [Charitable Arthritis Relief Campaigns](https://www.trendhunter.com/trends/arthritis-awareness-month.md) - [Drug-Free Pain Solutions](https://www.trendhunter.com/trends/proactive-support.md)