# LED Taxi Cab Ads NYC Taxi-Top Display is the New Moving Billboard By Summer Luu | Published 2010-10-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/nyc-taxi-top-display References: [bluemapdesign](http://www.bluemapdesign.com/projects/nyc_taxitop_display.shtml) & [yankodesign](http://www.yankodesign.com/2010/09/30/nycs-new-taxi-topper/) Bluemap Design created a genius way of advertising in the Big Apple in enhancing the [NYC taxi-top display](https://www.trendhunter.com/trends/taxi-driver). What a great way to take advantage of the busy city's abundance of yellow cabs. This clever idea is packed with advanced technology. Like [mini billboards](https://www.trendhunter.com/trends/mini-media), they sit on top of cabs. In the same original triangular shape of the taxis' toppers, the advertising space is [LED lit](https://www.trendhunter.com/trends/led-panel-technology) providing clearer and crisper glowing images. Now that's great advertising. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 41% | Activity: 61% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Billboards](https://www.trendhunter.com/billboards) ## Key Themes ### What Makes This Trend Stand Out - **LED Taxi-top Display:** Disruptive innovation opportunity: Explore the use of LED technology in advertising to create eye-catching and vivid displays on taxi tops. - **Mobile Advertising:** Disruptive innovation opportunity: Develop new ways to effectively reach target audiences by leveraging taxi cabs as mobile billboards. - **Technological Advertising Solutions:** Disruptive innovation opportunity: Combine advanced technology and advertising to create innovative solutions for outdoor advertising campaigns. ### Sectors Adopting This - **Advertising:** Disruptive innovation opportunity: Utilize LED taxi-top displays to revolutionize the advertising industry and capture consumers' attention in high-traffic areas. - **Transportation:** Disruptive innovation opportunity: Explore partnerships between taxi companies and advertisers to generate additional revenue streams and improve the passenger experience. - **Technology:** Disruptive innovation opportunity: Develop new technologies and platforms to facilitate the integration of LED advertising displays on various transportation vehicles. ## Related on Trend Hunter - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [LED Can Concepts](https://www.trendhunter.com/trends/pepsi-smart-can.md) - [Food Truck Billboards](https://www.trendhunter.com/trends/food-truck-billboard.md) - [Cutting-Edge Display Technologies](https://www.trendhunter.com/trends/cuttingedge-display-technologies.md) - [Weather-Triggered 3D Ads](https://www.trendhunter.com/trends/volta-media.md) - [Helicopter-Towed Digital Screens](https://www.trendhunter.com/trends/ninja-gaiden-4.md) - [Sun-Framing Billboards](https://www.trendhunter.com/trends/daily-dose-of-vitamin-d.md) - [Interactive Sandwich Billboards](https://www.trendhunter.com/trends/sandwich-billboard.md)