# Towering Pastrami-Topped Burgers The Counter Custom Burgers Has Debuted a New NYC Pastrami Burger By Katherine Pendrill | Published 2020-02-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nyc-pastrami-burger References: [chewboom](https://www.chewboom.com/2020/02/20/the-counter-custom-burgers-introduces-new-nyc-pastrami-burger-and-new-pastrami-reuben/) & [facebook](https://www.facebook.com/TheCounter/photos/p.10158743129381789/10158743129381789/?type=1&theater) [The Counter Custom Burgers](https://www.trendhunter.com/trends/burrata-burger) is bringing together the best of East and West Coast flavors with its new NYC Pastrami Burger and new Pastrami Reuben. The new NYC Pastrami Burger is a meaty creation that starts with an [all-natural angus beef patty](https://www.trendhunter.com/trends/bbq-brisket-steakburger) topped with piles of thinly sliced New York Pastrami. The meat is then paired with grilled red onions, melted Swiss cheese, lettuce, and tomatoes, served on a toasted brioche bun. For a slightly more traditional take on a pastrami sandwich, the new Pastrami Reuben features of layers of toasted rye bread, melted Swiss cheese, and the same thinly sliced New York Pastrami. The sandwich also features a side of horseradish aioli or house mustard. The carnivore-friendly creations are available now for a limited time. Image Credit: *The Counter Custom Burgers.* ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 2% | Activity: 6% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Pastrami Burger Trend:** The rise of pastrami-topped burgers presents an opportunity for restaurants to experiment with new flavor combinations and attract meat-loving customers with unique offerings. - **East Coast/west Coast Flavor Fusion Trend:** The trend of combining regional flavors into new and exciting dishes, such as the NYC Pastrami Burger, opens up opportunities for restaurants to showcase their creativity and offer customers a unique experience. - **Limited-time Offer Trend:** Offering unique, limited-time menu items like the NYC Pastrami Burger and Pastrami Reuben can generate buzz, attract new customers, and keep regulars coming back for something new and exciting. ### Where This Applies - **Fast-casual Restaurants:** Fast-casual restaurants can capitalize on the pastrami burger trend and offer customizable options that cater to customers' diverse tastes, while also experimenting with regional flavor fusions. - **Gourmet Burger Restaurants:** Gourmet burger restaurants can utilize the pastrami burger trend and unique limited-time menu offerings to differentiate themselves in a competitive market and attract customers seeking new and exciting flavor combinations. - **Regional Specialty Restaurants:** Regional specialty restaurants can tap into the East Coast/West Coast flavor fusion trend and showcase their unique offerings, like pastrami, in new and exciting ways that appeal to customers seeking authentic and innovative dining experiences. ## Related on Trend Hunter - [Spicy Texas-Style Burgers](https://www.trendhunter.com/trends/texas-bbq-brisket-burger.md) - [Texas-Style Pastrami Sandwiches](https://www.trendhunter.com/trends/texas-pastrami-reuben.md) - [Bursting Mozarella-Topped Burgers](https://www.trendhunter.com/trends/burrata-burger.md) - [Meaty Mushroom Burgers](https://www.trendhunter.com/trends/portobello-mushroom-burger.md) - [Sauerkraut-Topped Pastrami Sandwiches](https://www.trendhunter.com/trends/earls-pastrami.md) - [Childhood Sandwich-Inspired Burgers](https://www.trendhunter.com/trends/pbj-burger.md) - [Serrano Chili-Flavored Burgers](https://www.trendhunter.com/trends/serrano-burger.md) - [Salted Cookie Butter Shakes](https://www.trendhunter.com/trends/sea-salt-caramel-cookie-butter-shake.md) - [Extra-Meaty NY-Inspired Sandwiches](https://www.trendhunter.com/trends/new-york-chopped-cheese-hero.md)